At a Glance
- Tasks: Lead marketing and programming for libraries and cultural venues, enhancing community engagement.
- Company: Explore is a vibrant network of libraries and cultural venues dedicated to enriching community life.
- Benefits: Enjoy a creative work environment, opportunities for professional growth, and a chance to make an impact.
- Other info: Applications close on 14th August 2025; interviews on 4th September.
- Why this job: Shape the cultural landscape of the city while promoting diversity and inclusion in the arts.
- Qualifications: Five years of marketing experience in a public-facing cultural setting; strong leadership and digital skills required.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a visionary and strategic Head of Marketing and Programming to lead our marketing, communications, and events programming across our network of libraries and cultural venues.
Reporting to the Chief Executive, this unique leadership role offers the chance to shape how Explore presents itself to the city—enhancing our reach, deepening engagement, and growing audiences for our diverse cultural and community offer. You will be instrumental in promoting Explore’s brand and voice, delivering ambitious goals, and strengthening our presence locally and beyond.
You will lead multi-channel marketing strategies including web, social media, e-communications, print, and PR to engage users, partners, donors, and supporters. Your leadership will drive a cohesive city-wide events programme, oversee our Arts Council England NPO commitments, develop audience and digital marketing strategies, and ensure consistent branding across all platforms.
Managing a small team, you will encourage innovation and professional growth while collaborating with senior leaders on membership growth and strategic reporting.
What we’re looking for:
• A senior marketing professional with at least five years’ experience in a public-facing cultural or community setting
• Proven success in delivering audience growth and marketing strategies across multiple channels
• Strong leadership skills to inspire and manage teams effectively
• Expertise in digital marketing including SEO, SEM, social media, and e-CRM
• Experience managing budgets and driving income opportunities
• Excellent communication and stakeholder engagement skills
• Commitment to equity, diversity, and inclusion
• Proficiency in tools like WordPress, Mailchimp, and knowledge of GDPR
• Experience with Arts Council England funding and a marketing qualification are desirable
Closing date for applications: By 5pm on Thursday 14th August 2025
Interview Date : Thursday 4th September
For further information, and details of how to apply: Jobs - Explore York
#J-18808-LjbffrHead of Marketing and Programming in York employer: Explore York Libraries and Archives Mutual Limited
Explore York is an exceptional employer that fosters a vibrant and inclusive work culture, dedicated to enhancing community engagement through cultural programming. As the Head of Marketing and Programming, you will have the opportunity to lead innovative marketing strategies while working in a supportive environment that prioritises professional growth and collaboration. With a commitment to equity, diversity, and inclusion, Explore York offers a unique chance to make a meaningful impact in the heart of the city, all while enjoying the benefits of working within a dynamic team focused on delivering ambitious goals.
Contact Details:
Explore York Libraries and Archives Mutual Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Programming in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Explore York Libraries and Archives Mutual Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Explore York Libraries and Archives Mutual Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Explore York Libraries and Archives Mutual Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Explore York Libraries and Archives Mutual Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and Programming in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Explore York Libraries and Archives Mutual Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Explore York Libraries and Archives Mutual Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Explore York Libraries and Archives Mutual Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Explore York Libraries and Archives Mutual Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Explore York Libraries and Archives Mutual Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Explore York Libraries and Archives Mutual Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
