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- Tasks: Lead marketing and programming for libraries and cultural venues, enhancing community engagement.
- Company: Explore is a vibrant network of libraries and cultural venues dedicated to enriching community life.
- Benefits: Enjoy a creative work environment, opportunities for professional growth, and a chance to make an impact.
- Why this job: Shape the cultural landscape of the city while promoting diversity and inclusion in the arts.
- Qualifications: Five years of marketing experience in a public-facing cultural setting; strong leadership and digital skills required.
- Other info: Applications close on 14th August 2025; interviews on 4th September.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a visionary and strategic Head of Marketing and Programming to lead our marketing, communications, and events programming across our network of libraries and cultural venues.
Reporting to the Chief Executive, this unique leadership role offers the chance to shape how Explore presents itself to the city—enhancing our reach, deepening engagement, and growing audiences for our diverse cultural and community offer. You will be instrumental in promoting Explore’s brand and voice, delivering ambitious goals, and strengthening our presence locally and beyond.
You will lead multi-channel marketing strategies including web, social media, e-communications, print, and PR to engage users, partners, donors, and supporters. Your leadership will drive a cohesive city-wide events programme, oversee our Arts Council England NPO commitments, develop audience and digital marketing strategies, and ensure consistent branding across all platforms.
Managing a small team, you will encourage innovation and professional growth while collaborating with senior leaders on membership growth and strategic reporting.
What we’re looking for:
• A senior marketing professional with at least five years’ experience in a public-facing cultural or community setting
• Proven success in delivering audience growth and marketing strategies across multiple channels
• Strong leadership skills to inspire and manage teams effectively
• Expertise in digital marketing including SEO, SEM, social media, and e-CRM
• Experience managing budgets and driving income opportunities
• Excellent communication and stakeholder engagement skills
• Commitment to equity, diversity, and inclusion
• Proficiency in tools like WordPress, Mailchimp, and knowledge of GDPR
• Experience with Arts Council England funding and a marketing qualification are desirable
Closing date for applications: By 5pm on Thursday 14th August 2025
Interview Date : Thursday 4th September
For further information, and details of how to apply: Jobs – Explore York
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Head of Marketing and Programming employer: Explore York Libraries and Archives Mutual Limited
Contact Detail:
Explore York Libraries and Archives Mutual Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Programming
✨Tip Number 1
Network with professionals in the cultural and community sectors. Attend events, workshops, or webinars where you can meet people who are already in similar roles or organisations. This can help you gain insights into the industry and potentially lead to referrals.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects that require team management or strategic planning. This experience will not only enhance your CV but also demonstrate your ability to inspire and manage teams effectively, which is crucial for this role.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing, especially in SEO, SEM, and social media. Consider taking online courses or certifications to bolster your knowledge, as this will be a key aspect of the Head of Marketing and Programming role.
✨Tip Number 4
Research Explore York’s current marketing strategies and audience engagement efforts. Understanding their brand voice and recent initiatives will allow you to tailor your approach and demonstrate how you can enhance their presence and reach during interviews.
We think you need these skills to ace Head of Marketing and Programming
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of Marketing and Programming position. Understand the key responsibilities and required skills, as this will help you tailor your application to highlight relevant experiences.
Craft a Tailored CV: Ensure your CV reflects your experience in marketing within cultural or community settings. Highlight specific achievements related to audience growth and multi-channel marketing strategies, as these are crucial for this role.
Write a Compelling Cover Letter: In your cover letter, express your vision for the role and how your leadership style aligns with the company's goals. Mention your commitment to equity, diversity, and inclusion, and provide examples of how you've successfully managed teams and projects in the past.
Showcase Relevant Skills: Make sure to emphasise your expertise in digital marketing tools and strategies, such as SEO, SEM, and e-CRM. If you have experience with Arts Council England funding, mention it as it is desirable for this position.
How to prepare for a job interview at Explore York Libraries and Archives Mutual Limited
✨Showcase Your Vision
As a candidate for the Head of Marketing and Programming, it's crucial to articulate your vision for the role. Prepare to discuss innovative marketing strategies that could enhance Explore's brand and audience engagement, demonstrating your understanding of the cultural landscape.
✨Highlight Leadership Experience
Emphasise your leadership skills by sharing specific examples of how you've successfully managed teams in the past. Discuss how you foster innovation and professional growth within your team, as this is key for the role.
✨Demonstrate Digital Savvy
Given the importance of digital marketing in this role, be ready to discuss your expertise in SEO, SEM, and social media. Share successful campaigns you've led and how you utilised tools like WordPress and Mailchimp to achieve results.
✨Commitment to Diversity and Inclusion
Prepare to discuss your commitment to equity, diversity, and inclusion. This is a vital aspect of the role, so think about how you've incorporated these values into your previous work and how you plan to do so at Explore.
