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- Tasks: Lead the Solutions Marketing team to drive product positioning and market strategies.
- Company: Dematic is a leader in automation and software solutions for supply chain efficiency.
- Benefits: Enjoy equal employment opportunities, a collaborative culture, and professional growth.
- Why this job: Join a dynamic team shaping innovative solutions with a strong focus on customer success.
- Qualifications: 10+ years in B2B marketing, 3+ years in leadership, and expertise in technology.
- Other info: Positions available in multiple locations across Europe.
The predicted salary is between 43200 - 72000 £ per year.
Global Solutions Senior Marketing Manager (m/f/d)
Dematic
Manager / Team Leader
The Solutions Marketing Team ensures Dematic’s product and solutions are positioned at the forefront of the industry and market. This critical and influential leadership role will lead the Solutions Marketing team and help drive deep and collaborative internal partnerships with Product Management, Strategy and Go-To-Market, and Sales to help build opportunity pipeline.
In this role, you will lead the Solutions Marketing team in bringing new products and solutions to the market and managing the positioning, proposition and messaging of the full portfolio of Dematic solutions, including software. The ideal candidate is an experienced B2B marketer and people leader, with expertise in software and technology.
What we offer:
“Dematic is proud to provide equal employment opportunities to all employees and applicants. Dematic prohibits discrimination and harassment of any type without regard to race, religion or belief, age, sex, national or ethnicorigin, disability status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.”
Tasks and Qualifications:
- Develop solution marketing strategy and plan that drives business growth
- Work with Global Marketing Director to define overall objectives for the solutions marketing function, aligning to business strategic priorities
- Develop go-to-market strategies for Dematic products and solutions and lead a cross-functional team on execution of launch plans
- Develop go-to market strategies for our Partner solutions and lead a cross-functional team on execution of launch plans
- Work with Sales Enablement to build Solution resources to train our sales teams on NPL
- Develop a deep understanding of how customers partner with Dematic, the benefits they experience and the future opportunities they want to unlock. Drive solution positioning, launch process, sales messaging development, competitive analysis and differentiation
- Collaborate with GTM team on Voice-of-Customer research and programs
- Work with the Regional Marketing teams to develop the release and launch plans for new features and services to customers, partners and prospects
- Drive solution market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas
- Oversee the creation and delivery of key messages and content for new and existing solutions, enabling the Marketing Communications team and agencies to execute relevant campaigns and programs
- Provide guidance to external agencies and in-house content and creative teams to create offering-based content based on briefs
- Ensure sales has the content and training needed to effectively close and win deals
Skills required:
- A team player and true collaborator, you work closely with our technical, marketing and sales teams throughout the organization
- Strong customer focus with expertise in journey mapping, personas and voice of customer
- Exceptional communication skills and proven talent as a storyteller
- Excellent interpersonal skills with the ability to establish positive relationships with team members and evangelize services internally and externally
- Creative thinker and problem solver
- Ability to quickly and easily adapt to change
- Strong knowledge of, and the ability to apply, the principles of market segmentation, product documentation, customer communications, and sales cycle
- Ability to translate technical and complex strategies and concepts into customer-facing messaging
- 10+ years of professional experience in marketing in a B2B corporate or startup environment, preferably within a technology company or portfolio
- 3+ years of leadership experience and direct people management: hiring, managing and developing talent
- Can demonstrate driving successful go-to-market plans that drive product adoption
- Can speak the language of product and software teams as well as marketing team with equal fluency
- Strong abilities in the areas of analysis, strategy development, problem solving and decision-making
Summary
- Location: Banbury, United Kingdom; Antwerpen, Belgium; Cernusco sul Naviglio, Italy; Heusenstamm, Germany
- Type: Full time
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Global Solutions Senior Marketing Manager (m/f/d) employer: Experteer Italy
Contact Detail:
Experteer Italy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Solutions Senior Marketing Manager (m/f/d)
✨Tip Number 1
Network with professionals in the B2B marketing and technology sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Dematic's products and solutions. Understanding their offerings will not only help you in interviews but also demonstrate your genuine interest in the company and its mission.
✨Tip Number 3
Prepare to discuss your experience in leading cross-functional teams. Highlight specific examples where you've successfully collaborated with sales, product management, and marketing to launch new products or solutions.
✨Tip Number 4
Showcase your storytelling skills during the interview process. Be ready to articulate how you've effectively communicated complex strategies to diverse audiences, as this is crucial for the Solutions Marketing Manager role.
We think you need these skills to ace Global Solutions Senior Marketing Manager (m/f/d)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Global Solutions Senior Marketing Manager position. Tailor your application to highlight relevant experience in B2B marketing, leadership, and software expertise.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of professional marketing experience, particularly in technology. Emphasise your leadership roles and successful go-to-market strategies you've implemented in previous positions.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and how your skills align with Dematic's needs. Highlight your ability to collaborate across teams and your customer-focused approach, as these are key aspects of the job.
Showcase Your Storytelling Skills: Given the importance of communication in this role, include examples in your application that demonstrate your storytelling abilities. This could be through successful campaigns you've led or how you've effectively communicated complex strategies to diverse audiences.
How to prepare for a job interview at Experteer Italy
✨Showcase Your B2B Marketing Expertise
Make sure to highlight your experience in B2B marketing, especially within technology sectors. Be prepared to discuss specific campaigns you've led and the results achieved, as this role requires a strong understanding of how to drive product adoption.
✨Demonstrate Leadership Skills
As this position involves leading a team, be ready to share examples of your leadership style. Discuss how you've managed teams, developed talent, and fostered collaboration across departments to achieve common goals.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and voice-of-customer strategies. Be prepared to explain how you’ve used these tools to enhance customer experiences and drive business growth in previous roles.
✨Prepare for Technical Discussions
Since the role requires fluency in both marketing and technical language, brush up on relevant software and technology concepts. Be ready to translate complex ideas into clear messaging that resonates with customers and stakeholders alike.
