Sales Director UK (Power Electronics)

Country Manager – Sales UK Our client is a global industry leader in the design and manufacture of power conversion as well as networking solutions for the defense and aerospace markets and they work closely with the industry’s leading OEMs, integrators, and subsystem developers. Their products include DC/DC converters, AC/DC inverters, solid state power distribution, generator control, VPX, and rugged battery backup solutions, switches, routers, USB hubs and media converters.. They are now seeking an energetic and experienced Sales professional to help launch sales activities and customer support. As member of the international Sales Team, you will be reporting to the European Sales Director, working closely with outside sales, production operations, business development, business units, and quality assurance departments. Responsibilities: Conduct market research to identify potential clients and understand industry trends Identify and target potential clients through cold calling, networking, and online platforms Develop and implement strategies for lead generation to build a pipeline of potential clients Conduct needs assessments to understand client requirements and tailor solutions Create compelling and customized proposals outlining product or service offerings, pricing structures, and terms Negotiate terms and conditions with potential clients to reach mutually beneficial agreements Build and maintain strong, long-lasting relationships with clients to foster repeat business Work closely with internal teams, such as marketing and product development, to align strategies and ensure effective communication Deliver persuasive presentations to showcase the value proposition of products or services Develop accurate sales forecasts and set performance goals accordingly Track and manage the sales pipeline, ensuring timely follow-ups and progress updates Stay informed about competitors’ products, pricing, and strategies to position our offerings effectively in the market Generate regular reports on sales performance, key metrics, and market trends for management review and strategic decision-making Build a local team from scratch (Sales Manager, Inside Sales etc.) Manage all new and existing partners and develop sales channels Skills & Requirements : Minimum of 6-10 years’ experience in direct sales (70% hunting/30% farming) Preferred background in power electronics/networking products Must have a background in the defense or aerospace industries Previous experience selling to OEMs Prior experience managing partners preferred 1-2 years in people management with strong leadership potential High degree of integrity, professionalism and interpersonal skills Detail-oriented with the ability to work in a multinational, multi-cultural environment Developed & demonstrated teamwork and collaboration skills Experience with Salesforce CRM preferred Flexible, adaptable, able to work in a fast-paced, dynamic, changing environment Ability to work under pressure to tight deadlines Excellent interpersonal skills, eloquent and persistent Willingness to travel within region/country (up to 50% of the time)