At a Glance
- Tasks: Lead B2B email marketing campaigns and optimise for engagement and growth.
- Company: Join a dynamic global marketing team in a collaborative environment.
- Benefits: Flexible working, hybrid model, and opportunities for professional development.
- Other info: Work in a fast-paced setting with multiple campaigns and stakeholders.
- Why this job: Make an impact with innovative campaigns that drive real business results.
- Qualifications: Experience in B2B email marketing and strong copywriting skills.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a Marketing Campaigns Manager to take ownership of B2B email-led marketing campaigns within a global, multi-channel environment. This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences. You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.
Responsibilities
- Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation.
- Build and manage automated email journeys, nurture campaigns, and lifecycle communications.
- Create and optimise campaign assets including emails, landing pages, forms and CTAs.
- Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns.
- Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing.
- Work across digital channels (email, web, social, paid) to deliver integrated campaign activity.
- Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery.
- Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy).
What you will need:
- Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing.
- Hands-on experience with marketing automation platforms (HubSpot preferred).
- Strong understanding of email marketing best practice, customer journeys and lifecycle marketing, segmentation and targeting.
- Experience building and optimising email workflows, landing pages, and campaign automation.
- Data-driven mindset with experience using campaign analytics to improve performance.
- Strong copywriting skills, able to create clear, engaging B2B campaign messaging.
- Experience working in complex or multi-stakeholder environments.
- Highly organised, with the ability to manage multiple campaigns and deadlines.
Hybrid: 2 days per week onsite in Somerset. Flexible working supported.
Marketing Campaigns Manager (B2B) in Somerset employer: Experis
Join a dynamic and innovative team as a Marketing Campaigns Manager in Somerset, where you'll have the opportunity to lead impactful B2B email marketing campaigns within a supportive and collaborative work culture. With a strong emphasis on employee growth, we offer flexible working arrangements and a commitment to professional development, ensuring you thrive in your role while contributing to our commercial success. Experience the unique advantage of working in a vibrant location that balances professional ambition with a welcoming community atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Manager (B2B) in Somerset
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to shine, so practice common interview questions and think about how your experience aligns with their needs. Confidence is key!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've worked on successful B2B email campaigns, share those results! We love seeing tangible evidence of your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate candidates who are ready to make an impact in our marketing team.
We think you need these skills to ace Marketing Campaigns Manager (B2B) in Somerset
Some tips for your application 🫡
Show Off Your Email Skills:Make sure to highlight your experience with B2B email marketing in your application. We want to see how you've owned campaigns from start to finish, so share specific examples of your successes and the impact they had!
Be Data-Driven:We love a candidate who can back up their claims with data! Include any metrics or analytics that demonstrate how you've improved campaign performance in the past. This will show us you have the analytical mindset we’re looking for.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. Use the same language and keywords we’ve used to show us you understand what we’re after.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Experis
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful B2B email marketing campaigns. Be ready to discuss specific examples where you’ve driven engagement and nurtured leads. This shows you’re not just familiar with theory but have practical experience.
✨Showcase Your Data Skills
Prepare to talk about how you've used analytics to optimise campaigns in the past. Bring examples of A/B tests you've conducted and the results. This will demonstrate your data-driven mindset and ability to improve performance.
✨Familiarise Yourself with Tools
If HubSpot is preferred, make sure you know it well. Be ready to discuss your hands-on experience with marketing automation platforms and how you’ve built email workflows or landing pages. This will highlight your technical skills and readiness for the role.
✨Collaboration is Key
Since this role involves working with various stakeholders, think of examples where you successfully collaborated with internal teams or external partners. Highlight your organisational skills and how you managed multiple campaigns simultaneously to ensure timely delivery.
