At a Glance
- Tasks: Lead B2B email marketing campaigns and optimise for engagement and growth.
- Company: Join a dynamic global marketing team in a collaborative environment.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Work hybrid with 2 days onsite in Somerset and manage multiple exciting projects.
- Why this job: Make an impact with innovative campaigns that drive real results.
- Qualifications: Experience in B2B email marketing and strong copywriting skills.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a Marketing Campaigns Manager to take ownership of B2B email-led marketing campaigns within a global, multi-channel environment. This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences. You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.
Responsibilities
- Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation.
- Build and manage automated email journeys, nurture campaigns, and lifecycle communications.
- Create and optimise campaign assets including emails, landing pages, forms and CTAs.
- Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns.
- Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing.
- Work across digital channels (email, web, social, paid) to deliver integrated campaign activity.
- Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery.
- Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy).
What you will need:
- Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing.
- Hands-on experience with marketing automation platforms (HubSpot preferred).
- Strong understanding of email marketing best practice, customer journeys and lifecycle marketing, segmentation and targeting.
- Experience building and optimising email workflows, landing pages, and campaign automation.
- Data-driven mindset with experience using campaign analytics to improve performance.
- Strong copywriting skills, able to create clear, engaging B2B campaign messaging.
- Experience working in complex or multi-stakeholder environments.
- Highly organised, with the ability to manage multiple campaigns and deadlines.
Hybrid: 2 days per week onsite in Somerset. Flexible working supported.
Marketing Campaigns Manager (B2B) in Normanton employer: Experis
Join a dynamic and innovative team as a Marketing Campaigns Manager in Somerset, where you'll have the opportunity to lead impactful B2B email marketing campaigns within a supportive and collaborative work culture. With flexible working arrangements and a focus on employee growth, this role offers a unique chance to develop your skills while contributing to the success of a global marketing function. Experience a workplace that values creativity, teamwork, and continuous improvement, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Manager (B2B) in Normanton
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with B2B campaigns. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing automation platforms, especially HubSpot. Be ready to discuss how you've used data-driven strategies to optimise campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Campaigns Manager (B2B) in Normanton
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in delivering B2B marketing campaigns, especially with a focus on email marketing. We want to see how you've successfully managed campaigns in the past, so don’t hold back!
Be Data-Driven:We love a candidate who can use analytics to improve campaign performance. Share examples of how you've used data to optimise your email marketing efforts and drive engagement. It’ll show us you’ve got that data-driven mindset we’re after!
Craft Engaging Copy:Strong copywriting skills are key for this role. Make sure your application showcases your ability to create clear and engaging B2B messaging. We want to see your creativity shine through in your writing!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Experis
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful B2B email campaigns. Be ready to discuss specific examples where you’ve driven engagement and nurtured leads. This shows you’re not just familiar with theory but have practical experience.
✨Showcase Your Tools
Familiarise yourself with marketing automation platforms, especially HubSpot if it’s mentioned in the job description. Be prepared to talk about how you’ve used these tools to build automated email journeys and optimise campaign performance.
✨Data-Driven Mindset
Highlight your analytical skills by discussing how you’ve used data to improve campaign outcomes. Bring examples of A/B testing or performance metrics that demonstrate your ability to make data-driven decisions.
✨Collaboration is Key
Since this role involves working with various stakeholders, be ready to share experiences where you’ve successfully collaborated with internal teams or external partners. Emphasise your organisational skills and how you manage multiple campaigns simultaneously.
