At a Glance
- Tasks: Create personalised, data-driven CRM campaigns that deliver real results.
- Company: Join a dynamic team focused on innovative customer experiences.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent collaboration opportunities.
- Why this job: Shape AI-powered customer experiences and make a significant impact.
- Qualifications: Experience in multi-channel CRM campaigns and strong communication skills.
The predicted salary is between 36000 - 60000 € per year.
Our client is looking for a CRM Specialist to create personalised, insight‑driven campaigns that cut through the noise and deliver real results. If you love data, thrive on creativity, and want to shape smart, AI‑powered customer experiences, this is your chance to make an impact at scale.
PURPOSE OF ROLE
Reporting to the CRM Manager, this role forms an integral part of the CRM team. The CRM team is accountable for building, optimising and managing a customer communications strategy which delivers on our commercial objectives through strong collaboration with the wider Engagement team which we sit within. This role is responsible for the planning, creation and execution of CRM campaigns. There will be a particular focus on working cross-functionally to deliver highly-personalised customer communications which leverage AI capabilities and are grounded in insights.
Key Responsibilities
- Develop and deliver highly personalised, multi-channel CRM strategies, driven by insights to effectively meet commercial and customer objectives.
- Execute and deliver campaigns through our CRM platform with precision and timeliness.
- Collaborate with the wider Engagement and Commercial teams to ensure consistency on all campaigns and across all customer touchpoints.
- Monitor CRM campaign performance against key objectives and identify opportunities for improvement through testing and optimisation.
- Make informed risk decisions and credibly debate and challenge management recommendations within the framework of the approved Risk Management Framework.
- Support the first line of defence by reviewing and managing the risks and controls assigned to the department.
Skills and experience
- Experience in delivering multi-channel CRM campaigns, personalised at scale, through service and marketing automation platforms.
- Ability to work cross-functionally to translate CRM briefs into aligned, multi-channel campaigns.
- Experienced in querying databases to build targeted audiences.
- Strong knowledge of core marketing automation technologies, including email content writing, SQL, HTML, CSS, and database infrastructures.
- Adept at applying test‑and‑learn methodologies to optimise performance.
- Proven effective organisational and prioritisation skills in a fast‑paced environment.
- Strong attention to detail.
- Excellent stakeholder relationship and communication skills.
Customer Relationship Management Specialist in Manchester employer: Experis
Join a forward-thinking company that values creativity and data-driven insights, offering a dynamic work culture where collaboration is key. As a CRM Specialist, you'll have the opportunity to shape impactful, AI-powered customer experiences while benefiting from professional growth opportunities and a supportive environment that encourages innovation. Located in a vibrant area, this role not only promises meaningful work but also a chance to be part of a team that prioritises personal development and success.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist in Manchester
✨Tip Number 1
Get your networking game on! Reach out to people in the CRM field, attend industry events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous CRM campaigns and how they delivered results. We want to see your creativity and data-driven insights in action, so make sure to highlight your successes and the impact you made.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing automation technologies and CRM strategies. We recommend practising common interview questions and coming up with examples of how you've used data to drive personalised campaigns. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Customer Relationship Management Specialist in Manchester
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, make sure to highlight your love for data and how it drives your creativity. We want to see how you can use insights to create campaigns that really resonate with customers.
Be Specific About Your Experience:Don’t just say you’ve worked on CRM campaigns; tell us about the specific strategies you’ve developed and executed. We’re looking for details on how you’ve personalised campaigns and the results you achieved.
Collaboration is Key:Since this role involves working closely with other teams, mention any cross-functional projects you've been part of. Show us how you’ve collaborated to deliver successful campaigns and maintained consistency across touchpoints.
Tailor Your Application:Make sure your application speaks directly to the job description. Use similar language and keywords to demonstrate that you understand what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Experis
✨Know Your CRM Tools
Familiarise yourself with the specific CRM platforms mentioned in the job description. Be ready to discuss your experience with marketing automation tools, SQL, and any relevant technologies. This shows you’re not just a fit for the role but also that you can hit the ground running.
✨Showcase Your Campaign Success
Prepare examples of successful multi-channel CRM campaigns you've executed. Highlight how you personalised these campaigns and the results they achieved. Use data to back up your claims; numbers speak volumes in this field!
✨Collaboration is Key
Since this role involves working cross-functionally, be prepared to discuss how you've collaborated with other teams in the past. Share specific instances where your teamwork led to successful outcomes, emphasising your communication skills and ability to align different stakeholders.
✨Embrace the Test-and-Learn Approach
Demonstrate your understanding of testing methodologies by discussing how you've used A/B testing or similar strategies to optimise campaign performance. This shows that you’re proactive about improving results and not afraid to experiment for better outcomes.
