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- Tasks: Lead the CRO strategy to boost e-commerce performance through testing and optimization.
- Company: Join a dynamic team focused on enhancing online customer experiences.
- Benefits: Enjoy a hybrid work model and the chance to innovate in digital marketing.
- Why this job: Make a real impact on customer journeys while collaborating with diverse teams.
- Qualifications: Bachelor's degree in relevant fields and 2 years of experience with Adobe Target required.
- Other info: Stay ahead of trends in UX and CRO while managing a budget for maximum ROI.
The predicted salary is between 43200 - 72000 £ per year.
Job Title: CRO Lead Contract: Six month Location: London (Hybrid) Summary As a CRO lead, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms. You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion. Responsibilities Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns. Implementing A/B. multivariate tests and personalisation including planning and reporting. Data-driven insights, comprehensive KPI-focused analysis, and strategic evaluation and implementation. Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan. Manage CRO budget and ensure ROI as part of performance reviews. Conduct user research, usability testing, and web analytics to identify customer needs and pain points. Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools. Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios. Collaborate with product owners, developers, and content …
CRO Lead employer: Experis
Contact Detail:
Experis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Lead
✨Tip Number 1
Familiarize yourself with the latest trends in Conversion Rate Optimization (CRO) and user experience (UX). This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the e-commerce and digital marketing space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of A/B testing and personalization projects you've managed. Highlighting your hands-on experience with Adobe Target and data analysis will demonstrate your capability to lead CRO initiatives effectively.
✨Tip Number 4
Showcase your problem-solving skills by thinking of potential challenges that might arise in a CRO role and how you would address them. This proactive approach will impress interviewers and show your dedication to driving results.
We think you need these skills to ace CRO Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRO, A/B testing, and e-commerce. Emphasize your familiarity with Adobe Target and any specific projects where you've successfully implemented CRO strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and technology. Discuss how your background aligns with the responsibilities of the CRO Lead role and provide examples of how you've driven conversion improvements in previous positions.
Showcase Data-Driven Achievements: Include specific metrics or KPIs that demonstrate your success in previous roles. For instance, mention percentage increases in conversion rates or successful campaigns you led that resulted in significant ROI.
Prepare for Interviews: Be ready to discuss your approach to user research and usability testing. Prepare examples of how you've collaborated with cross-functional teams to achieve CRO goals and be prepared to present insights from past projects.
How to prepare for a job interview at Experis
✨Showcase Your CRO Knowledge
Be prepared to discuss your understanding of Conversion Rate Optimization (CRO) and how it applies to e-commerce. Highlight specific strategies you've implemented in the past, especially those involving A/B testing and personalization.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes data analysis, come equipped with examples of how you've used data to inform your decisions. Discuss any tools you've used, like Google Analytics or Adobe Target, and how they helped you optimize campaigns.
✨Engage with Stakeholders
The position requires collaboration with various stakeholders. Prepare to share experiences where you've successfully managed stakeholder expectations and aligned different teams towards a common goal.
✨Stay Updated on Trends
Show your passion for the digital domain by discussing recent trends in UX and CRO. Mention any relevant articles, webinars, or conferences you've attended that have influenced your approach to experimentation and optimization.
