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- Tasks: Support the CRO team in creating impactful A/B tests and enhancing customer journeys.
- Company: Join a forward-thinking company leading the transition to smoke-free alternatives.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference by driving data-informed decisions and championing a culture of experimentation.
- Qualifications: 2-3 years in E-commerce with a focus on CRO and strong communication skills.
- Other info: Collaborative environment with a chance to shape a global CRO programme.
The predicted salary is between 36000 - 60000 £ per year.
As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking.
Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact - where every test is a step towards delivering better digital experiences.
As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/B tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, campaigns, and toolboxes - ensuring that every decision is backed by insight, and every improvement is validated through testing.
This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
About the role: As a Conversion Rate Optimisation Executive, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with the Head of CRO, cross-functional teams - including UX, Analytics, Audience Insight, Category teams, and our Product owners - to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross-functionally with UX, Product, and our Performance teams to translate insights into A/B tests
- Champion a test and learn mindset across teams and markets
- Coordinate CRO-related updates such as our team newsletter
- Track and manage market-specific requests and ensure timely communication of updates
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space
- Prepare regular status roadmap reports for internal stakeholders
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
What We're Looking For:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills - able to design engaging slides that tell a story
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive
- Experience working with third-party vendors or agencies (Desirable but not essential)
- Knowledge of specific A/B testing tools such as Adobe Target/Optimizely (Desirable but not essential)
- A/B Test process knowledge
CRO Executive employer: Experis
Contact Detail:
Experis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your CRO knowledge. Think about how you can demonstrate your experience with A/B testing and data-driven decisions. Remember, confidence is key!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for roles that excite you, and tailor your approach to show why you’re a perfect fit for their team.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and how you can contribute to their CRO efforts.
We think you need these skills to ace CRO Executive
Some tips for your application 🫡
Show Your Passion for CRO: When you're writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see how you can contribute to our test-and-learn mindset and how you've applied CRO principles in your past experiences.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight relevant experience in E-commerce and CRO. Use specific examples that demonstrate your ability to drive conversion and collaborate with cross-functional teams, just like we do at StudySmarter.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills related to the role.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Experis
✨Know Your CRO Basics
Before the interview, brush up on your knowledge of Conversion Rate Optimisation. Understand key concepts like A/B testing, customer journey mapping, and data-driven decision-making. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Communication Skills
Since excellent communication is crucial for this role, prepare examples that highlight your ability to convey complex ideas clearly. Think about times when you've successfully communicated insights to stakeholders or collaborated with cross-functional teams.
✨Prepare Engaging Presentations
Given the emphasis on PowerPoint skills, create a mini-presentation about a past project where you implemented CRO strategies. Use it to demonstrate your storytelling ability and how you can visually communicate data insights effectively.
✨Embrace the Test-and-Learn Mindset
Be ready to discuss how you've championed a test-and-learn approach in previous roles. Share specific examples of experiments you've conducted, what you learned from them, and how those insights led to measurable improvements.
