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- Tasks: Support the CRO team in enhancing consumer journeys through A/B testing and data-driven insights.
- Company: Join a forward-thinking company leading the transition to smoke-free alternatives.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on digital experiences for millions of adult smokers worldwide.
- Qualifications: 2-3 years in E-commerce with a focus on Conversion Rate Optimisation.
- Other info: Collaborative environment with a strong emphasis on experimentation and learning.
The predicted salary is between 36000 - 60000 £ per year.
As we transition toward a smoke-free future, we are embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking. Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role.
We are building a culture that values experimentation, continuous learning, and measurable impact—where every test is a step towards delivering better digital experiences. As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/B tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, campaigns, and toolboxes—ensuring that every decision is backed by insight, and every improvement is validated through testing.
This is your chance to make a real difference. You will advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we will turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
As a Conversion Rate Optimisation Executive, you will play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You will work closely with the Head of CRO, cross-functional teams—including UX, Analytics, Audience Insight, Category teams, and our Product owners—to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.
Key Responsibilities:- Assisting the CRO Team with test ideation
- Work cross-functionally with UX, Product, and our Performance teams to translate insights into A/B tests
- Champion a test and learn mindset across teams and markets
- Coordinate CRO-related updates such as our team newsletter
- Track and manage market-specific requests and ensure timely communication of updates
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space
- Prepare regular status roadmap reports for internal stakeholders
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills - able to design engaging slides that tell a story
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive
- Experience working with third-party vendors or agencies (Desirable but not essential)
- Knowledge of specific A/B testing tools such as Adobe Target/Optimizely (Desirable but not essential)
- A/B Test process knowledge
CRO Executive employer: Experis - ManpowerGroup
Contact Detail:
Experis - ManpowerGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO projects and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRO-related questions. Be ready to discuss your experience with A/B testing and how you've used data to drive decisions. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our innovative team.
We think you need these skills to ace CRO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRO Executive role. Highlight your experience in E-commerce and any specific CRO projects you've worked on. We want to see how your skills align with our mission of driving conversion through data-driven decisions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Conversion Rate Optimisation and how you can contribute to our team. Be sure to mention any relevant tools or methodologies you’re familiar with, like A/B testing.
Showcase Your Communication Skills: Since excellent communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well. We want to see that you can communicate effectively with stakeholders and team members alike.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our innovative team!
How to prepare for a job interview at Experis - ManpowerGroup
✨Know Your CRO Basics
Before the interview, brush up on your knowledge of Conversion Rate Optimisation. Understand key concepts like A/B testing, user experience principles, and data analysis. Being able to discuss these topics confidently will show that you're serious about the role.
✨Showcase Your Communication Skills
Since excellent communication is crucial for this position, prepare examples of how you've effectively communicated insights or strategies in previous roles. Think about times when you had to present data or collaborate with cross-functional teams—these stories will highlight your fit for the job.
✨Demonstrate a Test-and-Learn Mindset
Be ready to discuss how you've implemented a test-and-learn approach in your past work. Share specific examples of tests you've run, what you learned from them, and how those insights led to improvements. This will resonate well with the company's focus on experimentation.
✨Prepare Questions About Their CRO Strategy
Show your interest in the company by preparing thoughtful questions about their current CRO initiatives and future goals. Ask about the tools they use for A/B testing or how they measure success. This not only demonstrates your enthusiasm but also helps you gauge if the company aligns with your career aspirations.
