Senior Content Designer in City of London

Job details: 9-12 month duration, London, 1-2 days/week. Some travel to user research/Leeds. Inside IR35 - Umbrella only.

A content designer is responsible for creating, evaluating, updating and reviewing content at all stages of the end-to-end user journey. At this role level, you will:

• Be comfortable using evidence, data and research to make content decisions.
• Build relationships across government and NHS to focus on the needs of the user and influence stakeholders.
• Contribute to and use the style guides and content patterns.
• Engage with and contribute to the cross-NHS and cross-government content community.

Ways of working:

• Understand and demonstrate awareness of Agile methodology, and can apply an Agile mindset to your work.
• Work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery.
• Appreciate the importance of Agile project delivery to digital projects in government.
• Be unafraid to take risks and willing to learn from mistakes.
• Ensure the team has a situational awareness of one another's work and how it relates to objectives and user needs.
• Use a range of tools and platforms to plan and manage your work.

Content concepts and prototyping:

• Understand different prototyping techniques, from paper sketches to coded prototypes, and can use them to visualise content in context.
• Choose the best option to make content understandable to different audiences and to demonstrate a proposed approach to content changes or improvements.
• Show the value of prototyping to the team.

Stakeholder relationship management (content design):

• Identify important stakeholders and communicate with them clearly and regularly.
• Tailor communication to stakeholders' needs and work with them to build relationships, while also meeting user needs.
• Build and reach consensus.
• Work to improve stakeholder relationships, using evidence to explain decisions made.

Strategic thinking (content design):

• Contribute to content strategies and policies.
• Create content patterns or standards.
• Provide support for content improvement projects.
• Effectively focus on outcomes rather than solutions and activities.

User focus (content design):

• Identify tasks that will provide insights into a problem.
• Formulate hypotheses, gain insights from data and user research and make decisions on findings.
• Understand the range of different users who might access content and services, and can identify their needs based on evidence.
• Translate user stories into content that meets users' needs, and propose suitable design approaches.
• Use quantitative and qualitative data about users to turn user insights into outcomes.

User Centred Design skills:

• Design content to meet user needs and make complex language and processes easy to understand.
• Present the right information in the right format for what users need.
• Show robust experience in writing, editing and publishing digital content, and experience in using content management systems and content production processes to publish content.
• Write in plain language in a way that users understand, making information accessible to all.
• Understand government accessibility requirements and design content that works with common assistive technologies.
• Use data, research and evidence to review and evaluate content to make improvements.
• Consistently and effectively apply content standards and style guidelines to your work.
• Work to continuously improve content, and understand why content life cycle management is important.
• Work autonomously.
• Engage meaningfully and collaborate with SMEs such as policy, clinical safety and information governance to create effective, safe and reliable content that is centred in user needs.