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- Tasks: Create and execute innovative e-commerce marketing campaigns to boost sales and engagement.
- Company: Join a leading global brand in a dynamic, hybrid work environment.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact on global campaigns while collaborating with diverse teams.
- Qualifications: 5-7 years of e-commerce campaign experience and strong stakeholder management skills.
- Other info: Be part of a creative team driving digital transformation in the e-commerce space.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Job title: Global E-Commerce Campaign Manager Start date: November Location: London (Hybrid: X3 days a week in the office; X2 remote)Contract position
OverviewCreation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation of kit sales for both LAS (Legal Aged Smoker) and LAU (Legal Aged User)The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills and the ability to be heard and represent effectively.
KEY RESPONSIBILITIES:
- Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
- Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO)
- Design and delivery of each campaign strategic brief for IQOS.com, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
- Build and maintain an Ecommerce campaign library documenting all ecommerce campaigns with idea, execution, implementation results and references.
- Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns in collaboration with performance teams.
- Drive E-commerce Campaign management process and 360 communications with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
- Contribute to AB testing and Personalization ideation and analysis for each campaign.
- Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
- Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders for IQOS.com
- Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
- Communication of campaign results to key stakeholders
Desired skills
- 5 -7 years + of E-commerce campaign experience
- Global campaign execution experience -working with multiple markets and stakeholders
- Experience with tracking/ GTM / analytics
- Storytelling experience
- Experience in pitching campaign ideas and presenting back to stakeholders
Global E-Commerce Campaign Manager employer: Experis LTD
Contact Detail:
Experis LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global E-Commerce Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Global E-Commerce Campaign Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. We want you to showcase your knowledge about their digital marketing strategies and how you can contribute. Bring your A-game and be ready to discuss your past experiences in e-commerce campaign management!
✨Tip Number 3
Practice your storytelling skills! When pitching your ideas, make sure you can clearly articulate your vision and how it aligns with the company's goals. We believe that a compelling narrative can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that interview!
We think you need these skills to ace Global E-Commerce Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Global E-Commerce Campaign Manager role. Highlight your digital marketing expertise and any relevant campaign management experience to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about e-commerce and how your background aligns with our goals. Be sure to mention any specific campaigns you've managed that relate to the job.
Showcase Your Stakeholder Management Skills: Since this role involves working with multiple markets and stakeholders, make sure to include examples of how you've successfully built relationships and managed expectations in your previous roles. We love a good story!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Experis LTD
✨Know Your Campaigns
Before the interview, dive deep into the company's previous e-commerce campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Stakeholder Skills
Prepare examples that highlight your ability to manage relationships and collaborate with various stakeholders. Think of specific instances where you successfully navigated challenges or built strong partnerships, as this role heavily relies on effective communication and teamwork.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to e-commerce campaigns. Be ready to discuss how you've used data analytics in past roles to drive campaign success. This will demonstrate your analytical mindset and ability to optimise campaigns based on measurable results.
✨Pitch Perfect
Practice pitching a campaign idea during the interview. Use the STAR method (Situation, Task, Action, Result) to structure your response. This will showcase your storytelling skills and ability to present ideas clearly, which is crucial for this position.