At a Glance
- Tasks: Lead B2B email marketing campaigns and optimise for maximum engagement.
- Company: Join a global marketing team in a dynamic, multi-channel environment.
- Benefits: Flexible work with 2 days onsite, competitive pay, and growth opportunities.
- Other info: Collaborative culture with a focus on creativity and measurable results.
- Why this job: Make an impact by driving commercial growth through innovative email strategies.
- Qualifications: Experience in email marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a Marketing Campaigns Manager to take ownership of B2B email-led marketing campaigns within a global, multi-channel environment. This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences. You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.
Responsibilities
- Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation.
- Build and manage automated email journeys, nurture campaigns, and life cycle communications.
- Create and optimise campaign assets including emails, landing pages, forms and CTAs.
- Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns.
- Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing.
- Work across digital channels (email, web, social, paid) to deliver integrated campaign activity.
- Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery.
Marketing Campaigns Manager (B2B) in Somerset employer: Experis IT
Join a dynamic and innovative team as a Marketing Campaigns Manager in Somerset, where you'll have the opportunity to lead impactful B2B email marketing initiatives within a supportive and collaborative work culture. Our company prioritises employee growth, offering continuous learning opportunities and a flexible work environment that promotes work-life balance with two days onsite each week. With a focus on creativity and data-driven strategies, you'll be empowered to make a significant contribution to our global marketing efforts while enjoying the unique advantages of working in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Manager (B2B) in Somerset
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with B2B campaigns. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and digital marketing projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of email marketing metrics and tools. Be ready to discuss how you've used analytics to optimise campaigns in the past – it’s all about demonstrating your impact!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace Marketing Campaigns Manager (B2B) in Somerset
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Campaigns Manager. Highlight your experience with B2B email campaigns and any relevant metrics that showcase your success in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about email marketing and how your skills align with our needs. Be specific about your achievements and how they relate to the job.
Showcase Your Analytical Skills:Since this role involves optimising campaigns based on data, make sure to mention any experience you have with analytics tools or A/B testing. We want to see how you’ve used data to drive results in past campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Experis IT
✨Know Your Campaigns
Before the interview, brush up on successful B2B email campaigns you've managed. Be ready to discuss specific strategies you used, the results achieved, and how you optimised them. This shows your hands-on experience and understanding of what drives engagement.
✨Showcase Your Analytical Skills
Since this role involves monitoring performance and using analytics, prepare examples of how you've used data to inform your marketing decisions. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Understand Audience Segmentation
Familiarise yourself with audience segmentation techniques. Be prepared to explain how you would approach targeting different B2B audiences in your campaigns. This will demonstrate your ability to create personalised, data-driven marketing strategies.
✨Collaboration is Key
This role requires working closely with internal teams and external partners. Think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you ensure alignment across different stakeholders.
