At a Glance
- Tasks: Own digital conversion performance and lead optimisation initiatives for revenue growth.
- Company: Join Capital Economics, a top independent provider of macroeconomic research.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic team environment with great potential for career advancement.
- Why this job: Make a real impact on digital strategies that drive business success.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 50000 - 70000 £ per year.
Why Here? Capital Economics is a leading independent provider of macroeconomic research, analysis and consulting services to clients across the globe. This role sits within the demand generation function, where digital acquisition strategies directly support revenue growth through optimized conversion funnels and evaluation journeys for subscription and advisory services.
What Will You Do? As a Digital Acquisition & Conversion Manager at Capital Economics, you will own digital conversion performance across acquisition, evaluation and onboarding journeys to boost lead-to-trial and trial-to-engagement rates. You will lead CRO initiatives including A/B and multivariate testing to optimize landing pages, CTA architecture and user flows on the company website. Additionally, you will manage martech integrations across Salesforce, GA4 and Drupal while coordinating with external agencies to deliver structured optimization roadmaps and improved funnel analytics.
Posted 1 day ago London, United Kingdom Capital Economics Digital Acquisition & Conversion Manager employer: Experimentation Jobs
At Capital Economics, we pride ourselves on fostering a dynamic and inclusive work culture that encourages innovation and professional growth. As a Digital Acquisition & Conversion Manager in London, you will benefit from our commitment to employee development through tailored training programmes and collaborative projects, all while enjoying the vibrant atmosphere of one of the world's leading financial hubs. Join us to make a meaningful impact in a role that not only drives revenue growth but also enhances your career trajectory in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Posted 1 day ago London, United Kingdom Capital Economics Digital Acquisition & Conversion Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in digital acquisition and conversion. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can optimise their conversion funnels and improve user flows based on your past experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Posted 1 day ago London, United Kingdom Capital Economics Digital Acquisition & Conversion Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Digital Acquisition & Conversion Manager. Highlight your experience with digital strategies, conversion optimisation, and any relevant tools like Salesforce or GA4. We want to see how your skills align with what we do!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital acquisition and how your previous experiences have prepared you for this role. Let us know why you want to join Capital Economics specifically.
Showcase Your Results:When detailing your past roles, focus on the results you've achieved. Did you boost conversion rates or improve user flows? Quantify your successes so we can see the impact you've made in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Experimentation Jobs
✨Know Your Digital Acquisition Strategies
Make sure you brush up on the latest digital acquisition strategies. Be ready to discuss how you've successfully implemented these in previous roles, especially focusing on conversion funnels and user journeys.
✨Showcase Your CRO Experience
Prepare specific examples of your experience with Conversion Rate Optimisation (CRO). Talk about A/B testing you've conducted, what you learned from it, and how it improved performance. This will show your hands-on expertise.
✨Familiarise Yourself with Martech Tools
Since the role involves managing martech integrations, be prepared to discuss your experience with tools like Salesforce, GA4, and Drupal. Highlight any projects where you’ve used these tools to enhance digital performance.
✨Understand Capital Economics' Value Proposition
Research Capital Economics and understand their services and target audience. Being able to articulate how your skills can directly contribute to their revenue growth will set you apart from other candidates.
