Conversion Rate Optimisation (CRO) Manager

Why Here?
Dr. Martens, an iconic British footwear and clothing brand, has been a symbol of self-expression and individuality since its first boot debuted on April 1, 1960, in Wollaston, England. With a presence in over 60 countries, Dr. Martens continues to influence global fashion and culture. The EMEA Digital team is on an exciting journey to enhance the online experience, focusing on data-driven strategies and customer-centric approaches.

What Will You Do?
As the Conversion Rate Optimisation (CRO) Manager at Dr. Martens, you will develop and execute comprehensive A/B testing and personalisation strategies to enhance website performance across the region. You will manage onsite testing from ideation to execution, ensuring measurable improvements in conversion rates. Collaborating closely with UX, Product, and Marketing teams, you will optimise the digital customer journey and lead Agile processes to facilitate seamless test implementations. Your role will also involve analysing user behaviour using tools like Google Analytics and Hotjar to inform data-driven decisions.

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