At a Glance
- Tasks: Own and optimise landing pages, manage A/B tests, and analyse data for conversion success.
- Company: Join Sommet Education, a leader in premium hospitality management and culinary arts.
- Benefits: Enjoy a dynamic team environment with opportunities for growth and development.
- Other info: Be part of a friendly digital marketing team across 22 campuses worldwide.
- Why this job: Make a real impact on global websites and enhance user experiences.
- Qualifications: Experience in conversion optimisation, A/B testing, and Google Analytics.
The predicted salary is between 40000 - 50000 £ per year.
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts across 8 countries and 22 campuses. The group operates through 5 world-class brands including Glion Institute of Higher Education and Les Roches. This role sits within the friendly and dynamic Digital Marketing team that shapes the global website ecosystem.
As a Conversion Optimisation Specialist at Sommet Education, you will own landing pages across multiple brand websites from design and build through QA and ongoing optimisation. You will plan, execute and manage A/B and multivariate tests defining clear hypotheses and success metrics. Additionally, you will own Google Analytics 4 and implement tracking via Google Tag Manager to ensure accurate data and reliable conversion tracking.
Conversion Optimisation Lead: Landing Pages & Analytics employer: Experimentation Jobs
Sommet Education is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive within the Digital Marketing team. Employees benefit from comprehensive professional development opportunities, working in a dynamic environment that values their contributions to shaping the global website ecosystem for prestigious hospitality brands. Located across multiple countries, Sommet Education offers a unique chance to be part of a leading group in the hospitality sector, making a meaningful impact on the future of education.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Optimisation Lead: Landing Pages & Analytics
✨Tip Number 1
Network like a pro! Reach out to folks in the digital marketing space, especially those who work with conversion optimisation. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best landing pages and analytics projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on A/B testing and Google Analytics 4. Be ready to discuss your past experiences and how you’ve used data to drive conversions. We want to see your passion for optimisation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Sommet Education.
We think you need these skills to ace Conversion Optimisation Lead: Landing Pages & Analytics
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about optimising landing pages and diving into analytics.
Tailor Your Experience:Make sure to highlight your relevant experience in conversion optimisation and A/B testing. We love seeing how your past roles have prepared you for this position, so don’t hold back on the details!
Be Data-Driven:Since this role involves a lot of analytics, include specific examples of how you've used data to drive decisions in your previous jobs. We appreciate candidates who can back up their claims with solid metrics.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Experimentation Jobs
✨Know Your Landing Pages
Familiarise yourself with the landing pages of Sommet Education's brands. Understand their design, purpose, and how they drive conversions. Be ready to discuss your ideas for optimisation and how you would approach A/B testing.
✨Master Google Analytics 4
Brush up on your Google Analytics 4 skills. Be prepared to explain how you would set up tracking and analyse data to inform your conversion strategies. Show them you can turn data into actionable insights.
✨Showcase Your Testing Strategy
Prepare to discuss your experience with A/B and multivariate testing. Bring examples of past tests you've conducted, what hypotheses you formed, and how you measured success. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready for Team Dynamics
Since you'll be part of a friendly and dynamic team, think about how you can contribute to that culture. Share examples of how you've collaborated with others in the past, especially in digital marketing or analytics roles. They’ll want to see you fit in well!
