Experiential Marketing Measurement Coalition

The Experiential Marketing Measurement Coalition is a pioneering organization dedicated to enhancing the effectiveness of experiential marketing through rigorous measurement and analysis. Established with the vision of providing brands with actionable insights, the Coalition brings together industry leaders, marketers, and researchers to collaborate on best practices and innovative methodologies.

Our core activities include:

• Research and Development: We conduct extensive research to develop metrics that accurately reflect the impact of experiential marketing campaigns.
• Industry Standards: The Coalition works towards establishing industry standards for measuring experiential marketing effectiveness, ensuring consistency and reliability across the board.
• Training and Workshops: We offer training sessions and workshops to equip marketers with the skills needed to implement effective measurement strategies.
• Networking Opportunities: By fostering a community of professionals, we provide networking opportunities that encourage collaboration and knowledge sharing.

Our mission is to empower brands to make data-driven decisions that enhance customer engagement and drive business growth. We believe that by leveraging the power of measurement, companies can create more impactful experiences that resonate with their audiences.

Located in the UK, the Experiential Marketing Measurement Coalition is at the forefront of transforming how brands approach experiential marketing. Join us in our journey to redefine the landscape of marketing measurement.