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For Companies At a Glance
- Tasks: Lead creative marketing campaigns and enhance brand visibility across various platforms.
- Company: Join a passionate team transforming educational travel for young people.
- Benefits: Competitive salary, employee discounts, pension scheme, and career progression opportunities.
- Other info: Collaborative culture focused on diversity, equity, and inclusion.
- Why this job: Make a real impact on young lives through inspiring travel experiences.
- Qualifications: Experience in brand or marketing roles with strong creative and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Experience Education is a collection of leading educational travel brands, including SkiBound, Travelbound, World Challenge, JCA Adventure, Edwin Doran and Masterclass, trusted by over 3,000 schools to deliver inspiring, life‑changing trips for more than 1.5 million young people for over 50 years. We’re on a mission to create unforgettable experiences, and we’re looking for a talented Brand Manager to bring our brands to life across every touchpoint.
About the Role
A hands‑on, creative and commercially focused role leading marketing activity across one or more brands. You’ll translate business targets into brand and campaign plans, drive enquiries and retention, and ensure every customer touchpoint, from awareness to post trip, is clear, consistent and compelling. You’ll work closely with Digital, CRM, Sales and Product to understand performance, interrogate data, optimise activity, create content, manage partnerships and events, and uphold brand standards.
Key Responsibilities
- Brand Planning, Campaigns & Customer Journey: Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business. Deliver day‑to‑day marketing activity across digital, social, print, partnerships and events. Own media plan development and delivery, and relationship with publications. Brief and coordinate creative, design and digital teams to deliver integrated campaigns. Own and optimise the customer journey for your brands, working with Digital, CRM and Sales. Maintain strong understanding of brand positioning, audience insight and customer behaviour.
- Content Development & Creative Execution: Own the content plan and calendars for your brand, creating purpose‑led, digital first content. Work with designers & content creators to produce multi‑format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations). Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.
- Partnerships, Sponsorships & Events: Manage delivery of partnerships and sponsorships and coordinate activation plans. Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets.
- Cross Functional Collaboration: Work with Digital to meet lead gen and CPL efficiency targets. Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications. Align reporting and data inputs across channel specialists. Work with Operations to ensure brand consistency across owned locations.
- Brand Consistency & Quality: Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging. Support strengthening of the Experience Education umbrella brand.
- Performance & Insights: Own monthly performance reporting for your brands. Analyse channel, campaign and journey data to identify strengths, blockers and opportunities. Use insights to influence future campaigns, content and digital enhancements. Share learnings with Marketing, Sales and senior stakeholders.
What We’re Looking For
- Experience & Skills: Experience in a Brand, Marketing or Campaign role (agency or client‑side). Proven lead gen, conversion and commercial performance experience. Strong brand, campaign and creative development capability. Ability to create or guide digital first content aligned with SEO/AEO/GEO. Confident briefing designers, photographers, videographers and agencies. Experience with events, partnerships and/or journey optimisation (desirable). Comfortable using marketing data to drive decisions and recommendations.
- Stakeholder Management: Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams. Skilled at managing multiple stakeholders (internal and external) and priorities. Clear communicator able to articulate brand and campaign requirements. Confident influencing and challenging where needed.
- Mindset & Behaviours: Highly organised and able to manage multiple workstreams. Commercially minded with a focus on enquiry, conversion and retention. Natural problem solver, positive, solutions focused and data driven. Curious, proactive and always looking to improve content, campaigns and customer experience. A self starter who takes ownership and thrives in a fast paced, multi brand environment. Passionate about storytelling, content creation and inspiring young people. Creative, strong attention to detail, with a genuine drive to succeed.
Working for us
Join a passionate team dedicated to enriching young lives through travel and education. Be at the forefront of our digital transformation, shaping powerful online experiences that inspire thousands of students every year. Enjoy a collaborative culture where your ideas and leadership will directly impact our growth and success.
Competitive salary, various employee discounts and offers, contributory pension scheme, career progression opportunities.
We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results. Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.
Marketing Manager employer: Experience Education
Contact Detail:
Experience Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any campaigns or projects you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making a difference.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and education shine through. We want to see how passionate you are about creating unforgettable experiences for young people!
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the role. Highlight your brand management experience and any creative campaigns you've led that drove results.
Be Data-Driven: We love a good story, but we also want to see the numbers! Include examples of how you've used data to inform your marketing strategies and improve performance in previous roles.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Experience Education
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands under Experience Education. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to bringing these brands to life.
✨Showcase Your Creative Side
Prepare examples of past marketing campaigns you've led or contributed to. Highlight your creative process, from brainstorming ideas to executing successful campaigns. Be ready to discuss how you used data to inform your decisions and optimise results.
✨Master the Customer Journey
Familiarise yourself with the concept of customer journey mapping. Be prepared to discuss how you would enhance the customer experience across various touchpoints, from awareness to post-trip engagement. Share any relevant experiences where you improved customer retention or engagement.
✨Be Ready for Collaboration
This role requires working closely with multiple teams. Think of examples where you've successfully collaborated with different departments, such as Sales or Digital. Emphasise your communication skills and ability to manage stakeholder relationships effectively.