At a Glance
- Tasks: Lead creative marketing campaigns and enhance brand visibility across various platforms.
- Company: Join a leading educational travel brand dedicated to enriching young lives.
- Benefits: Competitive salary, employee discounts, pension scheme, and career progression opportunities.
- Other info: Collaborative culture focused on diversity, equity, and inclusion.
- Why this job: Make a real impact on young people's lives through inspiring travel experiences.
- Qualifications: Experience in brand or marketing roles with strong creative and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Experience Education is a collection of leading educational travel brands, including SkiBound, Travelbound, World Challenge, JCA Adventure, Edwin Doran and Masterclass, trusted by over 3,000 schools to deliver inspiring, life‑changing trips for more than 1.5 million young people for over 50 years. We’re on a mission to create unforgettable experiences, and we’re looking for a talented Brand Manager to bring our brands to life across every touchpoint.
About the Role
A hands‑on, creative and commercially focused role leading marketing activity across one or more brands. You’ll translate business targets into brand and campaign plans, drive enquiries and retention, and ensure every customer touchpoint, from awareness to post trip, is clear, consistent and compelling. You’ll work closely with Digital, CRM, Sales and Product to understand performance, interrogate data, optimise activity, create content, manage partnerships and events, and uphold brand standards.
Key Responsibilities
- Brand Planning, Campaigns & Customer Journey: Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business. Deliver day‑to‑day marketing activity across digital, social, print, partnerships and events. Own media plan development and delivery, and relationship with publications. Brief and coordinate creative, design and digital teams to deliver integrated campaigns. Own and optimise the customer journey for your brands, working with Digital, CRM and Sales. Maintain strong understanding of brand positioning, audience insight and customer behaviour.
- Content Development & Creative Execution: Own the content plan and calendars for your brand, creating purpose‑led, digital first content. Work with designers & content creators to produce multi‑format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations). Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.
- Partnerships, Sponsorships & Events: Manage delivery of partnerships and sponsorships and coordinate activation plans. Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets.
- Cross Functional Collaboration: Work with Digital to meet lead gen and CPL efficiency targets. Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications. Align reporting and data inputs across channel specialists. Work with Operations to ensure brand consistency across owned locations.
- Brand Consistency & Quality: Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging. Support strengthening of the Experience Education umbrella brand.
- Performance & Insights: Own monthly performance reporting for your brands. Analyse channel, campaign and journey data to identify strengths, blockers and opportunities. Use insights to influence future campaigns, content and digital enhancements. Share learnings with Marketing, Sales and senior stakeholders.
What We’re Looking For
- Experience & Skills: Experience in a Brand, Marketing or Campaign role (agency or client‑side). Proven lead gen, conversion and commercial performance experience. Strong brand, campaign and creative development capability. Ability to create or guide digital first content aligned with SEO/AEO/GEO. Confident briefing designers, photographers, videographers and agencies. Experience with events, partnerships and/or journey optimisation (desirable). Comfortable using marketing data to drive decisions and recommendations.
- Stakeholder Management: Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams. Skilled at managing multiple stakeholders (internal and external) and priorities. Clear communicator able to articulate brand and campaign requirements. Confident influencing and challenging where needed.
- Mindset & Behaviours: Highly organised and able to manage multiple workstreams. Commercially minded with a focus on enquiry, conversion and retention. Natural problem solver, positive, solutions focused and data driven. Curious, proactive and always looking to improve content, campaigns and customer experience. A self starter who takes ownership and thrives in a fast paced, multi brand environment. Passionate about storytelling, content creation and inspiring young people. Creative, strong attention to detail, with a genuine drive to succeed.
Working for us
Join a passionate team dedicated to enriching young lives through travel and education. Be at the forefront of our digital transformation, shaping powerful online experiences that inspire thousands of students every year. Enjoy a collaborative culture where your ideas and leadership will directly impact our growth and success.
Competitive salary, various employee discounts and offers, contributory pension scheme, career progression opportunities.
We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results. Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.
Brand Marketing Manager - Sport in Cupar employer: Experience Education
Experience Education is an exceptional employer that fosters a collaborative and inclusive work culture, dedicated to enriching young lives through travel and education. As a Brand Marketing Manager, you will have the opportunity to lead impactful marketing initiatives while enjoying competitive salaries, various employee discounts, and clear pathways for career progression. Join a passionate team at the forefront of digital transformation, where your creativity and leadership will directly contribute to inspiring thousands of students each year.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager - Sport in Cupar
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experience Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experience Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experience Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experience Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager - Sport in Cupar
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experience Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experience Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experience Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experience Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experience Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experience Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
