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- Tasks: Lead product marketing and create compelling propositions for Experian Marketing Services.
- Company: Join a global data and tech leader, shaping the future of marketing.
- Benefits: Great pay, bonus plans, healthcare, generous leave, and volunteering days.
- Other info: Hybrid role with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic environment with innovative marketing solutions.
- Qualifications: Experience in B2B marketing, storytelling, and cross-functional collaboration.
The predicted salary is between 55000 - 65000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
As Product & Proposition Marketing Manager, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth—ensuring EMS stands out in a competitive landscape.
This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio.
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‐ready propositions.
- Create high‐quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go‐to‐market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go‐To‐Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose.
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value‐led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent storytelling skills to bring the value we deliver to clients to life.
- Excellent cross‐functional collaboration and stakeholder management.
- Ability to work laterally across multiple products, propositions and industries.
- Great compensation package and discretionary bonus plan.
- Core benefits include pension, Bupa healthcare, ShareSave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and affirmative action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Copy of Product and Proposition Marketing Manager in Westminster employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copy of Product and Proposition Marketing Manager in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them stand out. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past work that highlight your achievements and how they relate to the role. Make it engaging and relevant to what Experian is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Copy of Product and Proposition Marketing Manager in Westminster
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Experian, showcasing how your experience aligns with their mission in the marketing services space.
Showcase Your Storytelling Skills: As a Product and Proposition Marketing Manager, storytelling is key. Use your application to demonstrate your ability to craft compelling narratives. Share examples of how you've successfully communicated value propositions in previous roles.
Be Clear and Concise: Keep your application straightforward and to the point. Highlight your relevant experience and skills without unnecessary fluff. Remember, clarity is crucial in marketing, so make sure your application reflects that!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be seen by the right people, and you'll be one step closer to joining our innovative team at Experian!
How to prepare for a job interview at Experian
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's Marketing Services portfolio. Understand their products, capabilities, and how they stand out in the market. This knowledge will help you articulate your ideas on positioning and messaging during the interview.
✨Showcase Your Storytelling Skills
As a Product and Proposition Marketing Manager, storytelling is key. Prepare examples of how you've successfully communicated value propositions in the past. Be ready to discuss how you can bring Experian's value to life through compelling narratives.
✨Research Market Trends
Stay updated on the latest trends in B2B marketing services, AdTech, and media technology. Bring insights to the interview about how these trends could impact Experian's strategies. This shows your proactive approach and understanding of the competitive landscape.
✨Prepare for Cross-Functional Collaboration
Think of examples where you've worked with different teams to achieve a common goal. Be ready to discuss how you can collaborate effectively with Product Management and Customer Engagement teams at Experian to enhance product positioning and market awareness.