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For Companies At a Glance
- Tasks: Manage and optimise web content to enhance user experience and drive engagement.
- Company: Join Experian, a leader in innovation and diversity.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Why this job: Make a real impact on customer journeys and digital strategies.
- Qualifications: Experience in eCommerce, data analysis, and customer journey optimisation.
- Other info: Great career growth opportunities in a dynamic and inclusive environment.
The predicted salary is between 35000 - 45000 £ per year.
We are looking for a Web Content & CRO Specialist to join our team on a 12-month fixed-term basis. You will manage and implement both executional and strategic initiatives on our public-facing consumer website, experian.co.uk. You will play an important part in optimising the user experience, promoting engagement, and supporting business growth through digital strategies.
Responsibilities
- You will help manage important customer journeys across experian.co.uk, handling daily requests for new content production, updating live content, and delivering optimisation tests to improve page performance.
- Provide regular updates and analysis on the performance of webpages and end-to-end journeys; report important conversion and engagement KPIs, heatmapping insights, and session replay findings.
- Optimisation Testing: Lead the delivery of the A/B testing roadmap across core paid media journeys. Attend Agile ceremonies (block planning, stand‑ups), define test briefs, manage development tickets, and conclude tests with analysis reports.
- Work with Acquisition, CRM, and Product teams to ensure the entire customer journey (from initial touchpoint to conversion) is seamless, relevant, and optimised. This includes aligning on campaign goals, messaging, and landing page experiences, and sharing insights to improve engagement, education, and conversion across channels.
- Content Delivery: Partner with Content and SEO teams to plan and implement their content roadmap for experian.co.uk.
- Project Management: Partner with the Product team on long-term enhancements to ensure new features are effectively represented on experian.co.uk.
Qualifications
- Experience in an eCommerce or website management role.
- Experience collating and analysing data and producing insights.
- Experience with customer journey optimisation and conversion rate improvement.
- Proficiency with analytics tools (e.g., GA4) and heatmapping/session replay tools.
- Knowledge of A/B testing methodologies and experience managing test roadmaps.
- Good understanding of different marketing channels (e.g., SEO, Paid Media, CRM) and how they impact website performance.
- Experience using Jira or similar ticket management software.
Desirable
- Basic HTML/CSS knowledge and familiarity with SEO principles and best practices.
- Exposure to tools such as Optimizely, Hotjar, or similar.
Benefits
- Hybrid working – 40% office based.
- Great compensation package including discretionary bonus.
- Core benefits include pension, Bupa healthcare, ShareSave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. Additional leave can be purchased.
Equal Opportunity Statement
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Web Content & CRO Specialist - 12 month FTC employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content & CRO Specialist - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in web content and CRO. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your experience aligns with their goals, especially around user experience and conversion optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Web Content & CRO Specialist - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Web Content & CRO Specialist role. Highlight your experience in eCommerce, website management, and any relevant analytics tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about optimising user experiences and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any experience you have with analytics tools like GA4 or heatmapping software. We love seeing how you’ve used data to drive decisions in past roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Experian
✨Know Your Stuff
Make sure you’re familiar with the key responsibilities of the Web Content & CRO Specialist role. Brush up on your knowledge of A/B testing methodologies, customer journey optimisation, and analytics tools like GA4. Being able to discuss these topics confidently will show that you’re serious about the position.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in eCommerce or website management. Highlight any successful projects where you improved conversion rates or optimised user experiences. This will help the interviewers see how you can add value to their team.
✨Understand the Company’s Goals
Research Experian and understand their business model, especially how they use digital strategies to drive growth. Be ready to discuss how your skills align with their goals and how you can contribute to enhancing customer journeys on experian.co.uk.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the current challenges the team faces with website optimisation or how they measure success for their content strategies. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.