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- Tasks: Lead SEO strategy, boost traffic, and educate consumers about credit products.
- Company: Join Experian, a global data and tech leader transforming lives through innovative solutions.
- Benefits: Enjoy flexible hybrid working, great pay, 25 days leave, and wellness perks.
- Why this job: Be part of a dynamic team making a real impact in the financial world.
- Qualifications: Experience in SEO marketing, social media, and managing external partners required.
- Other info: Experian values diversity and offers an inclusive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We invest in people and new advanced technologies to unlock the power of data.
We are looking for a passionate SEO Manager to join our dynamic marketing team. Reporting to the Head of Brand and Acquisition, you will help ensure our brand stands out in search results, educating consumers about credit, driving traffic to experian.co.uk, and boosting new customer acquisitions for our Credit Score and Credit Comparison products.
Responsibilities:
- Improve Organic Growth: Increase traffic and acquire new and existing customers through organic search and all channels where there is an opportunity for our brand to appear where consumers are searching. Eg. Google, Bing, YouTube, Tik Tok, AI chatbots.
- SEO Strategy Ownership: Take charge of the end-to-end SEO strategy, collaborating with stakeholders for approval and execution.
- Performance Measurement: Lead measurement and reporting efforts to monitor and enhance performance, using SEO tools and developing top-notch reporting dashboards with our analytics team and external agencies.
- Forecasting & Planning: Predict SEO channel performance and integrate insights into broader marketing plans and targets.
- SEO Advocacy: Be the SEO champion within Experian, explaining SEO concepts to non-SEO stakeholders in an exciting and engaging way, ensuring it is an important consideration in all new initiatives.
- Stakeholder Management: Regularly present SEO performance to senior stakeholders, keeping them informed and engaged.
- Agency Management: Oversee external SEO agency relationships, including contracting, budget management, and performance evaluation.
- AI Expertise: Lead the business in measuring AI's impact on traffic, staying ahead of changes, and preparing strategies to ensure we appear in the right places with the right content.
Qualifications:
- SEO Marketing experience gained within a consumer brand, having designed and owned the end to end SEO strategy.
- Experience using multiple social media and search channels to increase traffic and measuring performance.
- Experience managing external partners.
- Experience using AI to drive traffic.
Additional Information:
- Benefits package includes: Flexible hybrid working, great compensation and bonus scheme, core benefits include pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
SEO Marketing Manager employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Marketing Manager
✨Tip Number 1
Familiarise yourself with Experian's brand and its products. Understanding their credit score and comparison tools will help you tailor your discussions during interviews, showcasing your genuine interest in their offerings.
✨Tip Number 2
Stay updated on the latest SEO trends and tools, especially those related to AI and social media platforms. Being able to discuss recent developments will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to discuss your previous experiences with stakeholder management and agency collaboration. Highlight specific examples where you successfully led SEO strategies or improved performance metrics.
✨Tip Number 4
Network with current or former employees of Experian on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace SEO Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the SEO Marketing Manager position. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant SEO experience, particularly in consumer brands. Emphasise your achievements in improving organic growth and managing SEO strategies, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the company's mission. Mention specific examples of how you've successfully driven traffic and improved performance in previous roles.
Showcase Your Knowledge of AI: Given the emphasis on AI in the job description, include any relevant experience you have with using AI tools to drive traffic. Discuss how you stay updated on industry trends and how you plan to integrate AI into your SEO strategies.
How to prepare for a job interview at Experian
✨Showcase Your SEO Knowledge
Be prepared to discuss your previous SEO strategies and successes. Highlight specific examples of how you've improved organic growth and traffic for past employers, especially using various channels like Google, Bing, and social media.
✨Understand the Company’s Brand
Research Experian's brand and its products thoroughly. Understand their target audience and how SEO can play a role in educating consumers about credit. This will help you tailor your responses to align with their goals.
✨Prepare for Stakeholder Engagement
Since the role involves presenting to senior stakeholders, practice explaining complex SEO concepts in simple terms. Be ready to demonstrate how you would advocate for SEO within the company and engage non-SEO stakeholders.
✨Familiarise Yourself with AI in SEO
Given the emphasis on AI in the job description, brush up on how AI impacts SEO strategies. Be ready to discuss any experience you have with AI tools and how they can be leveraged to enhance traffic and performance.
