At a Glance
- Tasks: Lead innovative product marketing strategies and launch new consumer products.
- Company: Experian is a global data and tech company transforming industries with data-driven solutions.
- Benefits: Enjoy hybrid work, great pay, 25 days leave, healthcare, and a focus on work/life balance.
- Why this job: Join a diverse team at an award-winning workplace that values innovation and personal growth.
- Qualifications: Experience in product marketing, Agile environments, and strong analytical skills required.
- Other info: Be part of a culture that celebrates diversity and promotes collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
Job Description
We’re looking for a Senior Product Marketing Manager for Experian’s consumer division. Your role is important in transforming our approach to innovative propositions, launching new products, and scaling our features and services. You’ll be the go-to expert for consumer, competitor, and market insights, embedding ‘marketing by design’ in everything we do.
Responsibilities:
- GTM Strategy: Play a key leadership role and lead market launches, ensuring marketability from the start and shaping cohesive launch strategies.
- Proposition Development: Define and validate value propositions with compelling messaging for our target audience.
- Thought Leadership: Use market trends, consumer insights, and competitive analysis to lead strategy and innovation.
- Product Marketing Processes: Develop and improve marketing tools and processes, driving ‘marketing by design’ in product development.
- Voice of Marketing: Connect high-priority projects, unify the team around shared goals, and represent the marketing perspective.
This is a hybrid role aligned to our office in London.
Qualifications
- Experience in product marketing or related areas.
- Led new proposition development in Agile environments.
- Launched innovative products and features, combined with creating and critiquing product messaging.
- Created and implemented strategies for complex, high-profile projects.
- Knowledgeable in consumer finance products, influencing strategy.
- Led cross-functional teams, adding value.
- Be autonomous and get stuck into new challenges from a blank sheet.
- Critical analysis skills and the ability to triangulate different insights and data points to influence strategy.
- Navigate internal structures and represent marketing at a senior level.
Additional Information
Benefits package includes:
- Hybrid working
- Great compensation package
- Core benefits include pension, Bupa healthcare, sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian’s culture and people are important differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian’s people first approach is award winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Internal Grade: D/EB8
#LI-DSI #LI-Hybrid
Experian Careers – Creating a better tomorrow together
Find out what it’s like to work for Experian by clicking here
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Senior Product Marketing Manager employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarize yourself with Experian's product offerings and recent innovations in the consumer finance space. Understanding their current market position and how they differentiate themselves will help you articulate your insights during discussions.
✨Tip Number 2
Showcase your experience in leading cross-functional teams by preparing examples of successful projects you've managed. Highlight how you navigated challenges and unified team goals, as this aligns with the role's responsibilities.
✨Tip Number 3
Stay updated on market trends and competitor strategies in the data and technology sector. Being able to discuss these insights will demonstrate your thought leadership and ability to influence strategy effectively.
✨Tip Number 4
Prepare to discuss your approach to 'marketing by design' and how you've implemented this in previous roles. This will resonate well with the expectations for the Senior Product Marketing Manager position at Experian.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Product Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in product marketing, particularly any roles where you led new proposition development or launched innovative products. Use specific examples to demonstrate your impact.
Showcase Analytical Skills: Since the role requires critical analysis skills, make sure to include examples of how you've used data and insights to influence strategy in previous positions. This will show that you can navigate complex projects effectively.
Tailor Your Application: Customize your application materials to reflect the language and values mentioned in the job description. Use terms like 'marketing by design' and 'consumer insights' to resonate with the company's focus and culture.
How to prepare for a job interview at Experian
✨Understand the Market Landscape
Before your interview, dive deep into Experian's market position and its competitors. Be prepared to discuss how you can leverage market insights to shape innovative product propositions.
✨Showcase Your Product Marketing Experience
Highlight specific examples from your past roles where you've successfully launched products or features. Discuss the strategies you implemented and the outcomes achieved to demonstrate your expertise.
✨Emphasize Cross-Functional Collaboration
Experian values teamwork across departments. Share experiences where you've led cross-functional teams, focusing on how you unified goals and drove projects to success.
✨Demonstrate Critical Analysis Skills
Prepare to discuss how you analyze consumer insights and market trends. Provide examples of how you've used data to influence product marketing strategies and decision-making in previous roles.