At a Glance
- Tasks: Lead and optimise Paid Social campaigns on Meta and TikTok to drive growth.
- Company: Join Experian, a global leader in data and technology with a vibrant culture.
- Benefits: Enjoy hybrid working, competitive pay, uncapped commission, and generous leave.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make an impact by shaping a new in-house paid media function.
- Qualifications: Experience in Paid Social, analytics tools, and campaign optimisation required.
The predicted salary is between 40000 - 50000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We're bringing our paid media in-house — marking a major step‑change in how we drive growth — and we're looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this is a hands‑on role where you'll take ownership of our Paid Social activity, alongside Display and Programmatic channels. You'll be responsible for building, optimizing, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok.
You'll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in‑house function. With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you'll ensure campaigns are insight‑led. You will improve and align these campaigns to wider team goals. With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up.
- Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth.
- Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360.
- Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
- Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimization opportunities across targeting, creatives and bidding.
- Manage pacing and budgets to deliver incremental growth through testing and scaling.
Creative, Testing & Reporting
- Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams.
- Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance.
- Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimization, future planning and wider media decisions.
Requirements:
- Hands‑on experience using Meta Ads Manager and TikTok Ads Manager.
- Experience building, launching, and optimizing Paid Social campaigns independently.
- Expertise across Meta & TikTok.
- Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimization levers.
- Experience with Display and Programmatic platforms (DV360 or other DSPs).
- Experience managing budgets and achieving acquisition or revenue targets.
- Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer).
- Experience working with analytics tools such as GA4.
- Experience running structured testing programmes.
Benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian's people first approach is award‑winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Performance Media Executive -Paid Social employer: Experian
Experian is an exceptional employer that fosters a dynamic work culture in Nottingham, where innovation meets collaboration. With a strong emphasis on employee growth and development, you will have access to cutting-edge resources and a hybrid working model that promotes work-life balance. Join us to be part of a forward-thinking team that values your contributions and offers excellent benefits, making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Executive -Paid Social
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Media Executive -Paid Social
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
