At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive performance.
- Company: Join Experian, a global leader in data and technology with a diverse workforce.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an inclusive culture that values diversity and personal growth.
- Why this job: Make a real impact by transforming our paid media strategy and driving innovation.
- Qualifications: Experience in performance marketing, especially with Google Ads and app channels.
The predicted salary is between 50000 - 60000 £ per year.
Company Overview
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market using data, analytics, and software. We assist millions of people to realize their financial goals and save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. As a FTSE 100 company listed on the London Stock Exchange, we have 22,500 people across 32 countries and are headquartered in Dublin, Ireland.
Job Description
We are bringing our paid media in-house and need a Paid Performance Marketing Manager to lead this transformation. This hands‑on role gives you ownership of our Paid Search and App acquisition strategy, building, improving, and scaling campaigns from the ground up.
Responsibilities
- Campaign Management: Manage and improve Paid Search and App campaigns across Google, Microsoft, and Apple platforms; oversee setup, QA, keyword research, targeting, ad copy, budgets, and pacing.
- Performance Optimisation: Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests, and implement optimisations while maintaining budget control.
- Creative & Testing: Deliver a structured testing roadmap, partnering with creative, acquisition, and brand teams to improve asset performance and ensure compliance.
- Reporting & Data: Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
- Learning & Innovation: Test new campaign types, bid strategies, and features, staying updated with platform changes and industry trends.
Qualifications
- Experience building, optimising, and scaling performance campaigns.
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
- Experience managing App marketing channels (GAC / ASA).
- Experience running structured testing programmes.
- Understanding of performance metrics and how to improve them.
- Experience in Web and App attribution platforms, with knowledge of CM360 and MMPs such as Appsflyer.
- Understanding of attribution models and App measurement challenges.
- Commercial and performance optimisation mindset focused on CPA and ROAS.
Benefits
- Hybrid working – 40% office based.
- Competitive compensation package with uncapped commission.
- Core benefits include pension, Bupa healthcare, ShareSave scheme, and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days; additional leave can be purchased.
EEO Statement
Experian is a proud Equal Opportunity and affirmative action employer. We celebrate diversity and foster an inclusive workplace where every employee can thrive, regardless of gender, ethnicity, religion, colour, sexuality, physical ability, or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Performance Media Executive (Paid Search and App) employer: Experian
Experian is an exceptional employer that champions innovation and employee growth, offering a dynamic work culture where creativity thrives. With a competitive compensation package, hybrid working options, and a commitment to diversity and inclusion, employees are empowered to excel in their roles while contributing to meaningful projects that impact millions globally. Located in Dublin, Ireland, this FTSE 100 company provides unique opportunities for professional development and collaboration across various industries.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Executive (Paid Search and App)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research the company and its culture so you can show how you fit into their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Performance Media Executive (Paid Search and App)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Performance Media Executive. Highlight your experience with Paid Search and App marketing, and don’t forget to showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role involves performance optimisation, make sure to highlight your analytical skills. Talk about how you've used data to drive decisions in past roles, especially regarding KPIs like CPA and ROAS.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Experian
✨Know Your Numbers
Before the interview, brush up on key performance metrics like CPA and ROAS. Be ready to discuss how you've improved these in past campaigns. This shows you understand the core of performance marketing and can hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of successful Paid Search and App campaigns you've managed. Highlight your role in optimising these campaigns and any innovative strategies you implemented. This will demonstrate your hands-on experience and strategic thinking.
✨Stay Current with Trends
Familiarise yourself with the latest trends in paid media and any recent changes to platforms like Google Ads and Microsoft Ads. Being able to discuss these during the interview will show that you're proactive and passionate about the industry.
✨Ask Insightful Questions
Prepare thoughtful questions about Experian's current performance marketing strategies and future goals. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career aspirations.
