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For Companies At a Glance
- Tasks: Shape market strategy through deep insights and analysis to drive product growth.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, generous leave, and wellness initiatives.
- Why this job: Make a real impact by influencing product strategies and championing customer voices.
- Qualifications: Degree in Marketing or related field; experience in market research or product marketing.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data.
Job Description
Join Experian's Data Quality division as part of our Global Product Marketing team and help shape strategy through market and customer intelligence. You'll deliver actionable insights and expertise on our markets, competitors, analysts, and customers to guide EDQ's product roadmap, propositions, and go-to-market plans. You'll collaborate with global and regional stakeholders, of all seniority levels, and communicate the latest insights. This is essential to solidify our understanding of competitors' market position, customer needs, and further drive our differentiation.
About the Team
The Global Product Marketing team is a growth enabler. It champions the voice of the customer and the market internally. The team translates insights into differentiated messaging, GTM strategies, and content. This content drives decision-making, customer adoption, and growth. Reporting to the Product Marketing Director, you'll collaborate with Global Product Management, Analyst Relations, Regional Marketing, Sales and Customer Success teams to amplify the voice of the market and our ability to win.
Responsibilities
- Perform deep market, customer, industry analyst and news analysis to identify opportunities, risks and trends.
- Lead global competitive intelligence and create impactful competitor battlecards and newsletters for sales enablement.
- Capture and synthesize customer feedback, product analytics and win/loss insights to influence product and GTM strategies.
- Undertake market research projects and support ad-hoc research requests to drive business growth.
- Partner with global and regional stakeholders to understand business needs and develop recommendations.
Qualifications
- Bachelor's Degree in Marketing, Business, Analytics or related field.
- Experience in market research, competitive intelligence or product marketing within a B2B technology or SaaS.
- Experience working with primary and secondary data, applying advanced analytics or AI tools.
- Exceptional storytelling and able to present to stakeholders of all seniority levels.
- Interpret different data sources, synthesize qualitative and quantitative insights into clear recommendations.
- Proactive, analytical, and excellent attention to detail.
Benefits Package Includes
- Hybrid working.
- Great compensation package and discretionary bonus.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering. Experian's people first approach is award-winning: World's Best Workplacesâ„¢ 2024 (Fortune Top 25), Great Place To Workâ„¢ in 24 countries, and Glassdoor Best Places to Work 2024. Check out Experian Life on social or our Careers Site to understand why. Experian is proud to be an Equal Opportunity employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Market Insights Manager employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Market Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Knowing their market position will help you stand out and show you’re genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences and how they relate to the job. This will help you connect with interviewers and make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest roles we have available.
We think you need these skills to ace Senior Market Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Market Insights Manager role. Highlight relevant experience in market research and competitive intelligence, and don’t forget to showcase your storytelling skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your background aligns with Experian's mission. Keep it engaging and personal.
Showcase Your Analytical Skills: Since this role involves deep market analysis, be sure to include examples of how you've used data to drive decisions in previous roles. We love seeing those analytical chops in action!
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s the easiest way for us to see your application and get you into the process smoothly!
How to prepare for a job interview at Experian
✨Know Your Market Inside Out
Before the interview, dive deep into Experian's market and competitors. Familiarise yourself with recent trends, challenges, and opportunities in the data and technology sector. This will not only show your enthusiasm but also help you articulate how your insights can contribute to their strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics in previous roles. Highlight any experience with primary and secondary data, and be ready to explain how you’ve turned complex data into actionable insights. This is crucial for a role that demands a strong analytical mindset.
✨Master the Art of Storytelling
Since the role involves presenting insights to stakeholders, practice telling compelling stories with data. Use examples from your past experiences where your storytelling made a significant impact. This will demonstrate your ability to communicate effectively across different seniority levels.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about the current challenges the Global Product Marketing team faces or how they measure success in their market strategies. This shows your genuine interest in the role and helps you understand how you can add value.
