At a Glance
- Tasks: Shape product narratives and support marketing strategies in a dynamic team.
- Company: Join Experian, a global leader in data and technology with a diverse workforce.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Be part of a culture that values diversity and innovation.
- Why this job: Kickstart your career in product marketing and make a real impact with innovative tools.
- Qualifications: Experience in product marketing and a passion for storytelling and AI.
The predicted salary is between 30000 - 40000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data.
We’re looking for a Product Marketing Executive to sit at the heart of our product and marketing teams in Experian Consumer Services. This is not a traditional downstream role – you’ll be embedded in the product development process from day one, helping shape what we build, how we position it, and how we bring it to life for customers. You’ll play a key role in turning product features into compelling customer narratives, using insight, storytelling, and AI‑driven tools to scale impact. This is a great opportunity for someone early in their career who wants to develop into a strategic product marketer.
What You’ll Contribute To
- Proposition & positioning development
- Support the development of target customer segment and value propositions
- Help translate product features into clear, benefit‑led messaging guides
- Assist in refining how new products fit within the wider product and brand ecosystem
- Own the claims building and testing process end‑to‑end
- Customer insight & understanding
- Build a strong understanding of customer needs, behaviours, and motivations
- Help synthesise insights into clear, actionable outputs for product and marketing teams
- Share customer insight and competitive intelligence across the organisation to improve decision‑making
- Go‑to‑market execution
- Support the delivery of go‑to‑market plans for new features, products, and updates
- Help ensure messaging is clear and consistent across the customer journey
- Contribute to launch activities, campaign briefs, and internal alignment
- Track performance and support optimisation based on data and feedback
- Storytelling & narrative
- Develop clear, engaging narratives that bring product value to life for customers
- Write and refine messaging for different audiences and channels
- Help simplify complex ideas into accessible, compelling communication
- AI & ways of working
- Use AI tools to support research, and go‑to‑market efficiency
- Experiment with new tools and approaches to improve speed and quality of output
- Contribute to evolving how product marketing uses AI across the team
Qualifications
- Product marketing experience in a consumer‑led organisation
- Experience creating clear and compelling messaging on products and features
- Sense of curiosity and interest in learning new skills
- Interest in experimenting with AI tools
- Any fintech experience is desirable
Benefits package includes
- Hybrid working – 40% office based
- Great compensation package and discretionary bonus
- Core benefits include pension, Bupa healthcare, Sharesave scheme, and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave
Experian is proud to be an Equal Opportunity and Affinity Action employer. Innovation is an important part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product Marketing Executive - Consumer employer: Experian
Experian is an exceptional employer that fosters a culture of innovation and inclusivity, making it an ideal place for aspiring product marketers. With a strong focus on employee growth, the company offers hybrid working arrangements, a competitive benefits package, and opportunities to engage with cutting-edge AI tools, all while being part of a diverse team dedicated to redefining consumer services. Located in Dublin, Ireland, Experian empowers its employees to contribute meaningfully to impactful projects that shape the future of data and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive - Consumer
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Experian who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Product Marketing Executive - Consumer
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Experian.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Experian and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Experian
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Experian.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
