At a Glance
- Tasks: Shape product marketing strategies and create compelling messaging for Experian's innovative services.
- Company: Join Experian, a global leader in data and technology with a diverse workforce.
- Benefits: Enjoy a competitive salary, bonus plan, healthcare, and generous leave options.
- Other info: Hybrid role with opportunities for professional development and collaboration across teams.
- Why this job: Make an impact by driving customer engagement and commercial growth in a dynamic market.
- Qualifications: Experience in B2B marketing, storytelling, and creating engaging content is essential.
The predicted salary is between 50000 - 60000 € per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
As Product & Proposition Marketing Specialist, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth—ensuring EMS stands out in a competitive landscape.
This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio.
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions.
- Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose.
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value-led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent story telling skills to bring the value we deliver to clients to life with a focus on copywriting.
- Excellent cross-functional collaboration and stakeholder management.
- Ability to work laterally across multiple products, propositions and industries.
Benefits package includes: Great compensation package and discretionary bonus plan. Core benefits include pension, bupa healthcare, sharesave scheme and more. 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product and Proposition Marketing Specialist employer: Experian
Experian is an exceptional employer that champions innovation and diversity, providing a dynamic work environment in the heart of London or Nottingham. With a strong focus on employee growth, we offer a comprehensive benefits package, including generous annual leave, healthcare, and opportunities for professional development. Join us to be part of a global team that empowers individuals and businesses through data-driven solutions, while enjoying a collaborative culture that values every voice.
StudySmarter Expert Advice🤫
We think this is how you could land Product and Proposition Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing Experian's offerings inside out will help you stand out and show your genuine interest.
✨Tip Number 3
Practice your storytelling skills! Be ready to share how your past experiences align with the role of Product and Proposition Marketing Specialist. Make it engaging and relevant.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the Experian team.
We think you need these skills to ace Product and Proposition Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product and Proposition Marketing Specialist role. Highlight relevant experience in B2B marketing, especially in AdTech or Media Services, and showcase your storytelling skills.
Craft a Compelling Cover Letter:Your cover letter should tell a story about why you're the perfect fit for Experian. Use it to explain how your background aligns with their mission and how you can contribute to their marketing goals.
Showcase Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use metrics where possible to demonstrate how your work has driven customer engagement or commercial growth in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Experian
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's Marketing Services portfolio. Understand their products, capabilities, and how they stand out in the market. This knowledge will help you articulate your ideas on positioning and messaging during the interview.
✨Showcase Your Storytelling Skills
As a Product and Proposition Marketing Specialist, storytelling is key. Prepare examples of how you've created engaging narratives in past roles. Be ready to discuss how you can bring Experian's value to life through compelling copywriting and marketing materials.
✨Stay Updated on Market Trends
Familiarise yourself with current trends in B2B Marketing Services, AdTech, and Media. Bring insights to the interview about how these trends could impact Experian's positioning and propositions. This shows you're proactive and knowledgeable about the industry.
✨Prepare for Cross-Functional Collaboration
Experian values teamwork across various departments. Think of examples where you've successfully collaborated with different teams. Be ready to discuss how you would work with Product Management and Customer Engagement to enhance product marketing strategies.
