At a Glance
- Tasks: Shape product positioning and create compelling marketing assets to drive customer engagement.
- Company: Join a leading company in Marketing Services with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a chance to influence product marketing strategies.
- Why this job: Make a real impact by crafting narratives that resonate in a competitive market.
- Qualifications: Experience in B2B marketing, storytelling skills, and cross-functional collaboration.
The predicted salary is between 50000 - 65000 £ per year.
Requirements
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services
- Experience creating and owning value propositions and value‑led narratives
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR
- Excellent storytelling skills to bring the value we deliver to clients to life
- Excellent cross‑functional collaboration and stakeholder management
- Ability to work laterally across multiple products, propositions and industries
What the job involves
As Product & Proposition Marketing Manager, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth—ensuring EMS stands out in a competitive landscape. This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions
- Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content
- Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood
- Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose
Product and Proposition Marketing Manager employer: Experian
At Experian Marketing Services, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our London and Nottingham locations offer a hybrid working model, allowing for flexibility while collaborating with talented professionals across various sectors. We are committed to employee growth, providing ample opportunities for development and innovation, making it a rewarding place for those looking to make a meaningful impact in the B2B marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product and Proposition Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Product and Proposition Marketing Manager role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few engaging narratives about your past experiences that highlight your product marketing expertise. This will help you stand out during interviews and showcase your ability to bring value propositions to life.
✨Tip Number 3
Be proactive in your research! Understand the EMS markets and competitors before your interview. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to shaping their product positioning.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and contributing to the exciting work we do at StudySmarter.
We think you need these skills to ace Product and Proposition Marketing Manager
Some tips for your application 🫡
Showcase Your Product Marketing Experience:Make sure to highlight your experience in B2B marketing, especially within AdTech or Media and Technology Services. We want to see how you've created and owned value propositions that resonate with clients.
Craft Engaging Content:Your application should reflect your storytelling skills. Share examples of engaging content or marketing materials you've developed that have driven customer engagement. We love a good narrative!
Demonstrate Cross-Functional Collaboration:We value teamwork! Include instances where you've worked across different teams or departments to achieve a common goal. This shows us you can manage stakeholders effectively.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and keep track of your application. We can't wait to hear from you!
How to prepare for a job interview at Experian
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the EMS products and capabilities. Familiarise yourself with their value propositions and how they stand out in the market. This will help you articulate your ideas clearly and show that you're genuinely interested in the role.
✨Craft Your Storytelling Skills
Since storytelling is key for this position, prepare a few examples of how you've successfully communicated value propositions in the past. Think about how you can bring those experiences to life during the interview, showcasing your ability to engage and persuade.
✨Showcase Your Collaboration Experience
Highlight your experience working cross-functionally. Be ready to discuss specific instances where you've collaborated with different teams, such as Product Management or Marketing, to achieve a common goal. This will demonstrate your ability to work laterally across multiple products and industries.
✨Stay Updated on Market Trends
Research current trends in B2B Marketing Services, AdTech, and Media. Being able to discuss these trends and how they impact product positioning will show that you're proactive and knowledgeable, making you a strong candidate for the role.
