At a Glance
- Tasks: Drive performance and growth through innovative Paid Social campaigns on Meta and TikTok.
- Company: Join a forward-thinking company transforming its paid media strategy.
- Benefits: Enjoy hybrid working, great pay, and a range of core benefits.
- Other info: Embrace a diverse workplace that values all backgrounds and abilities.
- Why this job: Shape the future of in-house media while making a real impact.
- Qualifications: Hands-on experience with Meta and TikTok Ads Manager is essential.
The predicted salary is between 40000 - 50000 € per year.
We’re bringing our paid media in-house and looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this hands‑on role owns Paid Social activity, along with Display and Programmatic channels. You’ll build, optimise and scale campaigns across platforms such as Meta and TikTok, improving customer acquisition, efficiency and defining best practice within the newly formed in‑house function.
Responsibilities
- Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth.
- Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360.
- Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
- Monitor performance daily against goals (CPA, CPL, ROAS), identify insights and optimisation opportunities across targeting, creatives and bidding.
- Manage pacing and budgets to deliver incremental growth through testing and scaling.
- Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams.
- Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance.
- Produce clear weekly and monthly reporting, translating data into insights that inform optimisation, future planning and wider media decisions.
Qualifications
- Hands‑on experience using Meta Ads Manager and TikTok Ads Manager.
- Experience building, launching and optimising Paid Social campaigns independently; expertise across Meta & TikTok.
- Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers.
- Experience with Display and Programmatic platforms (DV360 or other DSPs).
- Experience managing budgets and achieving acquisition or revenue targets.
- Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer).
- Experience working with analytics tools such as GA4.
- Experience running structured testing programmes.
Benefits
- Hybrid working – 40% office based.
- Great compensation package and uncapped commission.
- Core benefits: pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days; additional leave can be purchased.
Experian is a proud Equal Opportunity and affirmative action employer. We welcome applicants of all abilities and backgrounds. If you have a disability or special need requiring accommodation, please let us know.
Performance Media Manager (Paid Social and Programmatic) employer: Experian
At Experian, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Performance Media Manager, you'll benefit from a hybrid working model, competitive compensation, and a comprehensive benefits package, including healthcare and generous leave policies. With a strong focus on professional development and collaboration across teams, this role offers a unique opportunity to make a significant impact in shaping our in-house paid media strategy while enjoying the support of a diverse and innovative culture.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Social and Programmatic)
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to performance media. Think about your past experiences with Meta and TikTok campaigns, and be ready to share specific examples of how you've driven growth and efficiency.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive and keen on the opportunity!
We think you need these skills to ace Performance Media Manager (Paid Social and Programmatic)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Performance Media Manager role. Highlight your hands-on experience with Meta and TikTok Ads Manager, and showcase any successful campaigns you've run. We want to see how you can drive performance and efficiency!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about paid media and how your skills align with our goals at StudySmarter. Don’t forget to mention your experience with performance metrics and optimisation strategies.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used performance data to inform creative direction or improve conversion outcomes. This will show us that you can translate insights into actionable strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Experian
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with the latest features and best practices for both platforms, as you'll need to demonstrate your hands-on experience during the interview.
✨Showcase Your Campaign Success
Prepare specific examples of campaigns you've built, launched, and optimised. Be ready to discuss performance metrics like CPA, CPL, and ROAS, and how you used these insights to drive growth and efficiency.
✨Demonstrate Analytical Skills
Highlight your experience with analytics tools such as GA4. Be prepared to explain how you’ve used data to inform creative direction and improve conversion outcomes, showcasing your ability to translate numbers into actionable insights.
✨Be Ready for Creative Collaboration
Since this role involves working closely with Creative, Acquisition, and Brand teams, think of examples where you’ve led structured testing programmes or collaborated on creative strategies. Show that you can bridge the gap between data and creativity.
