At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and great perks.
- Other info: Be part of a dynamic team with opportunities for career advancement.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 50000 - 70000 € per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We're bringing our paid media in-house — marking a major step-change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands‑on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth.
You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in‑house function. With visibility across the business, you'll have the chance to make your mark, challenge the status quo, and help build something from the ground up.
- Campaign Management: Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms. Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
- Performance Optimisation: Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
- Creative & Testing: Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
- Reporting & Data: Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
- Learning & Innovation: Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
Qualifications:
- Experience building, optimising and scaling performance campaigns
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads)
- Experience managing App marketing channels (GAC / ASA)
- Experience running structured testing programmes
- Understanding of performance metrics and how to improve them
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer)
- Understanding of attribution models and App measurement challenges
- Commercial and performance optimisation mindset (CPA, ROAS)
Benefits:
- Hybrid working - 40% office based
- Great compensation package and uncapped commission
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays
Performance Media Manager (Paid Search and App) employer: Experian
Experian is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Performance Media Manager role. With a strong emphasis on employee growth and development, you will have the opportunity to lead transformative projects in a hybrid working environment, enjoy a competitive compensation package, and benefit from a range of core benefits including healthcare and a sharesave scheme. Join us in Dublin, where your contributions will directly influence our growth and redefine the future of data-driven marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Search and App)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in performance media. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Performance Media Manager (Paid Search and App)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media Manager role. Highlight your experience with Paid Search and App marketing, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive performance and optimise campaigns.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've successfully managed campaigns in the past and how you can contribute to our growth at Experian.
Showcase Your Analytical Skills:Since this role involves monitoring performance against KPIs, make sure to highlight your analytical skills in your application. Talk about how you've used data to inform decisions and improve campaign performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at Experian
✨Know Your Metrics
Make sure you’re familiar with key performance metrics like CPA and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive performance. This shows you understand the core of what the role is about.
✨Showcase Your Campaign Success
Prepare specific examples of successful Paid Search and App campaigns you've managed. Highlight your role in optimising these campaigns and any innovative strategies you implemented. This will demonstrate your hands-on experience and ability to drive results.
✨Stay Updated on Trends
Research the latest trends in paid media, especially around Google Ads and app marketing. Being able to discuss recent changes or new features shows that you're proactive and passionate about the industry.
✨Ask Insightful Questions
Prepare thoughtful questions about Experian's current marketing strategies and future goals. This not only shows your interest in the company but also gives you a chance to assess if their vision aligns with yours.
