At a Glance
- Tasks: Lead and optimise Paid Social campaigns on Meta and TikTok to drive growth.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, uncapped commission, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity, collaboration, and personal growth.
- Why this job: Make an impact by shaping a new in-house paid media function and driving innovative campaigns.
- Qualifications: Experience with Meta and TikTok Ads Manager, plus a passion for performance marketing.
The predicted salary is between 40000 - 50000 € per year.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Job Description
We're bringing our paid media in-house — marking a major step-change in how we drive growth — and we're looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this is a hands-on role where you'll take ownership of our Paid Social activity, alongside Display and Programmatic channels. You'll be responsible for building, optimising, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok.
You'll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in-house function. With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you'll ensure campaigns are insight-led. You will improve and align these campaigns to wider team goals. With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up.
Campaign Management & Optimisation
- Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth.
- Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360.
- Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
- Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding.
- Manage pacing and budgets to deliver incremental growth through testing and scaling.
Creative, Testing & Reporting
- Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams.
- Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance.
- Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions.
Qualifications
- Hands-on experience using Meta Ads Manager and TikTok Ads Manager.
- Experience building, launching, and optimising Paid Social campaigns independently.
- Expertise across Meta & TikTok.
- Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers.
- Experience with Display and Programmatic platforms (DV360 or other DSPs).
- Experience managing budgets and achieving acquisition or revenue targets.
- Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer).
- Experience working with analytics tools such as GA4.
- Experience running structured testing programmes.
Additional Information
Benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Performance Media Executive -Paid Social in London employer: Experian
Experian is an exceptional employer that prioritises employee well-being and development, offering a hybrid working model and a comprehensive benefits package including uncapped commission, generous annual leave, and a focus on diversity, equity, and inclusion. With a culture that celebrates individuality and collaboration, employees have the opportunity to thrive in a dynamic environment while contributing to innovative solutions that impact millions globally. Join us in Dublin, where you can make a meaningful impact in a supportive and award-winning workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Executive -Paid Social in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Experian. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got experience with Meta and TikTok Ads Manager, create a mini portfolio of your best campaigns. Bring it along to interviews to demonstrate your hands-on expertise.
✨Tip Number 3
Prepare for the interview by knowing your numbers! Be ready to discuss your past performance metrics like CPA and ROAS. This shows you're not just about creativity but also about results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Experian team.
We think you need these skills to ace Senior Performance Media Executive -Paid Social in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Performance Media Executive role. Highlight your hands-on experience with Meta and TikTok Ads Manager, and showcase how you've driven performance and efficiency in past campaigns.
Showcase Your Data Skills:Since this role is all about insights and optimisation, don’t forget to mention your experience with performance metrics like CPA, CPL, and ROAS. We want to see how you’ve used data to inform your decisions and improve campaign outcomes.
Be Creative:This position involves leading creative testing, so share examples of how you've collaborated with creative teams in the past. Show us your innovative side and how you’ve used performance data to guide creative direction.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Experian
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok Ads Manager. Familiarise yourself with the latest features, best practices, and case studies. Being able to discuss specific campaigns you've managed or optimised will show your hands-on experience and passion for paid social.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used performance metrics like CPA, CPL, and ROAS to drive campaign success. Bring examples of how you've identified insights from data and made optimisation decisions. This will demonstrate your ability to turn numbers into actionable strategies.
✨Be Ready to Discuss Collaboration
Experian values teamwork across various functions. Think of examples where you've collaborated with creative, analytics, or brand teams to enhance campaign performance. Highlighting your ability to work cross-functionally will resonate well with their team-oriented culture.
✨Prepare Questions That Show Your Interest
Have a few thoughtful questions ready about Experian's approach to paid media and how they envision the role evolving. This shows that you're not just interested in the job, but also in contributing to their growth and success in the long run.
