At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 45000 - 55000 € per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We're bringing our paid media in-house — marking a major step-change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands-on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth.
You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in-house function. With visibility across the business, you'll have the chance to make your mark, challenge the status quo, and help build something from the ground up.
Campaign ManagementManage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms. Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
Performance OptimisationMonitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
Creative & TestingDeliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
Reporting & DataProduce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
Learning & InnovationTest new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
Qualifications- Experience building, optimising and scaling performance campaigns
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads)
- Experience managing App marketing channels (GAC / ASA)
- Experience running structured testing programmes
- Understanding of performance metrics and how to improve them
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer)
- Understanding of attribution models and App measurement challenges
- Commercial and performance optimisation mindset (CPA, ROAS)
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and uncapped commission
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Performance Media Executive (Paid Search and App) in London employer: Experian
Experian is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture that celebrates diversity and innovation. With a strong focus on work/life balance, hybrid working options, and a comprehensive benefits package, including generous annual leave and health care, employees are empowered to thrive both personally and professionally. Joining Experian means being part of a globally recognised team that values collaboration and creativity, making a meaningful impact in the world of data and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Executive (Paid Search and App) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Experian. A friendly chat can open doors and give you insights that a job description can't.
✨Tip Number 2
Prepare for interviews by practising common questions related to performance media. Show us your knowledge of Google Ads and App marketing – we love candidates who can talk the talk!
✨Tip Number 3
Don’t just apply; engage! Follow Experian on social media, comment on posts, and share relevant content. This shows your enthusiasm and helps you stand out from the crowd.
✨Tip Number 4
Use our website to apply directly! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our growth.
We think you need these skills to ace Senior Performance Media Executive (Paid Search and App) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Performance Media Executive role. Highlight your experience with Paid Search and App marketing, and don’t forget to showcase any successful campaigns you've managed!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with Experian's goals. Keep it engaging and personal.
Showcase Your Data Skills:Since this role involves a lot of data analysis, be sure to mention your experience with performance metrics and any tools you’ve used. We want to see how you can drive results through data-driven decisions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Experian
✨Know Your Numbers
As a Senior Performance Media Executive, you'll need to demonstrate your understanding of key performance metrics like CPA and ROAS. Brush up on your past campaign results and be ready to discuss how you optimised them. This shows you're not just familiar with the numbers, but that you can drive real results.
✨Showcase Your Campaign Management Skills
Prepare specific examples of campaigns you've managed across platforms like Google Ads and Microsoft Ads. Discuss the strategies you used for keyword research, ad copy, and budget management. This will highlight your hands-on experience and ability to scale campaigns effectively.
✨Emphasise Your Testing Mindset
Experian is looking for someone who can innovate and test new strategies. Be ready to talk about structured testing programmes you've implemented in the past. Share what you learned from these tests and how they influenced your campaign decisions.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing, so it's crucial to stay informed about the latest trends and platform updates. Mention any recent changes you've adapted to in your campaigns or new features you've tested. This shows your commitment to continuous learning and improvement.
