Experian is seeking a Senior Digital Tracking & Ad Tech Manager to lead the strategy and implementation of the measurement stack across web and app channels. You will own tagging, platform integrations, and governance for paid media, collaborating with Web, Data & Analytics and Engineering to drive accurate measurement and first-party data.
In this role you will manage a migration from Ensighten to GTM/sGTM, define roadmaps, and ensure campaigns are set up correctly with robust QA.
#J-18808-Ljbffr
Senior Ad Tech & Tracking Strategy Lead in London employer: Experian
Experian is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals looking to make a significant impact in the field of engineering. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to lead cutting-edge projects in AI and cloud technologies. Located in a dynamic environment, Experian offers competitive benefits and a supportive atmosphere that encourages work-life balance and professional development.
