At a Glance
- Tasks: Own product marketing strategy for innovative consumer propositions from discovery to launch.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and inclusion.
- Why this job: Make a real impact by shaping products that solve customer problems and drive growth.
- Qualifications: Experience in B2C product marketing and strong stakeholder management skills required.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job Description
We're looking for a Product Marketing Manager, with experience working within a consumer facing organisation, to own the strategy behind some of our most important innovative consumer propositions, partnering with Product from the earliest stages of discovery through to launch. You'll help identify customer problems worth solving, shape product direction, define compelling propositions and ensure every product we build delivers meaningful customer and commercial impact.
This is a strategic, upstream role. You'll work alongside Product Managers, Designers, Researchers and Analysts to bring customer, market and competitive insight into the 0-1 product process. You'll influence directly what gets built, who it's built for and how we create products that can then scale in market.
What you will own:
Product strategy & discovery
- Partner with the Innovation & Growth Domains from discovery through to launch, helping identify customer problems, validate opportunities and shape product direction.
- Bring together customer, market and competitor insight to influence roadmap priorities and identify where we can create the greatest value.
- Define target customer segments, value propositions and positioning for new products and features.
Proposition & Go-to-Market
- Lead product marketing for new innovations, propositions and features from concept through launch and optimisation.
- Turn complex product capabilities into compelling customer propositions that drive understanding, adoption and growth.
- Measure product adoption and customer outcomes, using insight and experimentation to continuously improve performance.
Leadership & influence
- Build trusted partnerships across Product, Design, Research, Analytics and Marketing to deliver customer and commercial outcomes.
- Influence senior stakeholders through evidence, customer insight and commercial thinking.
- Champion modern product marketing by using AI and emerging technologies to accelerate customer insight, proposition development and decision-making.
Qualifications
- Experience in B2C product marketing, product strategy or customer-led marketing within a digital consumer business.
- Proven experience taking products, propositions or customer experiences from 0→1, working alongside Product Managers through discovery, validation, launch and iteration.
- Demonstrable experience influencing product strategy and roadmap decisions through customer, market and competitive insight.
- Strong experience defining positioning, propositions and go-to-market strategies that drive customer adoption.
- Deep understanding of customer research, experimentation and data-informed product development.
- Excellent stakeholder management skills, with the ability to influence senior Product, Design and Commercial leaders.
- Experience using AI and modern tooling to accelerate insight generation, proposition development and product marketing workflows.
- Comfortable operating in fast-moving environments with high levels of ownership, autonomy and ambiguity.
Additional Information
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Grade: D/EB8
#LI-DS1 #LI-Hybrid
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Product Marketing Manager - Innovation - Consumer in London employer: Experian
Experian is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and employee well-being. With a strong focus on professional growth, employees benefit from hybrid working arrangements, a competitive compensation package, and extensive opportunities for development within a globally recognised organisation. Join us in a role that not only supports your career aspirations but also contributes to meaningful projects across diverse industries.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Innovation - Consumer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - Innovation - Consumer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
