At a Glance
- Tasks: Shape product narratives and support marketing strategies in a dynamic team.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and personal growth.
- Why this job: Kickstart your career in product marketing and make a real impact with innovative tools.
- Qualifications: Experience in product marketing and a passion for storytelling and AI.
The predicted salary is between 35000 - 45000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We’re looking for a Product Marketing Executive to sit at the heart of our product and marketing teams in Experian Consumer Services. This is not a traditional downstream role - you’ll be embedded in the product development process from day one, helping shape what we build, how we position it, and how we bring it to life for customers.
You’ll play a key role in turning product features into compelling customer narratives, using insight, storytelling, and AI-driven tools to scale impact. This is a great opportunity for someone early in their career who wants to develop into a strategic product marketer.
What you’ll contribute to:
- Proposition & positioning development
- Support the development of target customer segment and value propositions
- Help translate product features into clear, benefit-led messaging guides
- Assist in refining how new products fit within the wider product and brand ecosystem
- Own the claims building and testing process end-to-end
Customer insight & understanding
- Build a strong understanding of customer needs, behaviours, and motivations
- Help synthesise insights into clear, actionable outputs for product and marketing teams
- Share customer insight and competitive intelligence across the organisation to improve decision-making
Go-to-market execution
- Support the delivery of go-to-market plans for new features, products, and updates
- Help ensure messaging is clear and consistent across the customer journey
- Contribute to launch activities, campaign briefs, and internal alignment
- Track performance and support optimisation based on data and feedback
Storytelling & narrative
- Develop clear, engaging narratives that bring product value to life for customers
- Write and refine messaging for different audiences and channels
- Help simplify complex ideas into accessible, compelling communication
AI & ways of working
- Use AI tools to support research, and Go-to-market efficiency
- Experiment with new tools and approaches to improve speed and quality of output
- Contribute to evolving how product marketing uses AI across the team
Qualifications
- Product marketing experience in a consumer led organisation
- Experience creating clear and compelling messaging on products and features
- Sense of curiosity and interest in learning new skills
- Interest in experimenting with AI tools
- Any fintech experience is desirable
Additional Information
- Benefits package includes hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product Marketing Executive - Consumer in London employer: Experian
Experian is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model and a comprehensive benefits package that includes healthcare, pension, and generous annual leave. With a strong focus on diversity, equity, and inclusion, Experian fosters a collaborative and innovative work culture where employees are encouraged to bring their authentic selves to work. As a part of a globally recognised company, you will have the opportunity to develop your skills in a dynamic environment while contributing to meaningful projects that impact millions of lives.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive - Consumer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Experian. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with hiring managers, make sure to weave in how your experiences align with their needs. Make it personal and relatable.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a message expressing your enthusiasm. It shows initiative!
✨Tip Number 4
Stay curious and keep learning! Familiarise yourself with AI tools and trends in product marketing. Mentioning your interest in these during interviews can really set you apart from the crowd.
We think you need these skills to ace Product Marketing Executive - Consumer in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about the role and the impact you can make at Experian.
Tailor Your Messaging:Make sure to customise your application to highlight relevant experiences and skills that align with the job description. We love seeing how your background fits into our vision for the Product Marketing Executive role!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to convey your ideas, just like you would when crafting compelling customer narratives. We appreciate clarity!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Experian
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's products and services. Understand their features, benefits, and how they fit into the market. This knowledge will help you articulate how you can contribute to product positioning and messaging.
✨Showcase Your Storytelling Skills
Prepare examples of how you've turned complex ideas into engaging narratives in previous roles or projects. Highlight your ability to simplify messaging for different audiences, as this is crucial for a Product Marketing Executive.
✨Demonstrate Your Curiosity
Express your eagerness to learn and experiment with new tools, especially AI-driven ones. Share any relevant experiences where you've used technology to enhance marketing strategies or customer insights.
✨Understand Customer Needs
Be ready to discuss how you gather and analyse customer insights. Prepare to share examples of how you've synthesised data into actionable outputs that have influenced marketing decisions or product development.
