At a Glance
- Tasks: Lead product marketing and create compelling propositions for innovative data solutions.
- Company: Join Experian, a global leader in data and technology, making a real impact.
- Benefits: Enjoy a competitive salary, bonus plan, healthcare, and generous leave options.
- Other info: Work in a diverse environment with opportunities for growth and collaboration.
- Why this job: Shape the future of marketing with cutting-edge data insights and storytelling.
- Qualifications: Experience in B2B marketing and strong copywriting skills are essential.
The predicted salary is between 50000 - 60000 € per year.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover prevent fraud, simplify healthcare, create marketing solutions and gain deeper insights into the automotive market using data analytics and software. We help millions realise financial goals and save time and money.
Role Overview
Product & Proposition Marketing Specialist within Experian Marketing Services (EMS). You will shape how EMS products and capabilities are positioned, develop differentiated propositions, clear messaging and compelling assets. You will work in a hybrid role based in London or Nottingham (40% office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities
- Lead development and execution of product marketing and propositions across the EMS portfolio.
- Develop understanding of EMS markets, buyers, sectors and use cases to inform positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market-ready propositions.
- Create high-quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go-to-market planning and product launches, ensuring products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go-to-Market and Marketing teams to improve market awareness and engagement while ensuring all messaging is accurate, compliant and fit for purpose.
Qualifications
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value-led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent storytelling skills to bring value to clients, with a focus on copywriting.
- Excellent cross-functional collaboration and stakeholder management.
- Ability to work laterally across multiple products, propositions and industries.
Benefits
- Great compensation package and discretionary bonus plan.
- Core benefits including pension, Bupa healthcare, share-save scheme and more.
- 25 days annual leave, 8 bank holidays and 3 volunteering days; additional leave can be purchased.
Experian is proud to be an Equal Opportunity and Affinitive Action employer. Our diverse workforce drives our success; we welcome individuals of all gender, ethnicity, religion, colour, sexuality, physical ability and age. If you have a disability or special need that requires accommodation, please let us know.
Product and Proposition Marketing Specialist in London employer: Experian
Experian is an exceptional employer that fosters a dynamic and inclusive work culture, offering a competitive compensation package alongside generous benefits such as 25 days of annual leave and a discretionary bonus plan. With a strong focus on employee growth and development, particularly in the vibrant cities of London and Nottingham, employees are encouraged to collaborate across teams and innovate within their roles, making a meaningful impact in the world of data and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Product and Proposition Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. We want you to shine!
✨Tip Number 3
Showcase your storytelling skills! Whether it’s in an interview or networking chat, share your experiences in a way that highlights your value. We love a good narrative that connects your past work to the role you're aiming for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who align with our mission at Experian.
We think you need these skills to ace Product and Proposition Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Product and Proposition Marketing Specialist role. Highlight your relevant experience in B2B marketing, especially in creating value propositions and engaging content. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Use it to showcase your storytelling skills and how you've successfully developed marketing strategies in the past. Remember, we love a good narrative!
Showcase Your Collaboration Skills:Since this role involves working with various teams, make sure to highlight your cross-functional collaboration experience. Share examples of how you've partnered with product management or marketing teams to achieve great results. We value teamwork at StudySmarter!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Experian
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's products and services. Understand their unique selling points and how they fit into the market. This will help you articulate how your skills can enhance their product marketing strategies.
✨Showcase Your Storytelling Skills
As a Product and Proposition Marketing Specialist, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss how you can translate complex data into engaging content that resonates with clients.
✨Understand the Market Landscape
Familiarise yourself with current trends in B2B Marketing Services, AdTech, and Media. Be prepared to discuss how these trends impact Experian and how you can leverage them to refine their positioning and propositions.
✨Highlight Collaboration Experience
This role requires cross-functional teamwork. Think of specific instances where you've successfully collaborated with different teams. Share how you managed stakeholder relationships and contributed to successful product launches or marketing campaigns.
