At a Glance
- Tasks: Manage and optimise Paid Social campaigns on platforms like Meta and TikTok.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, 25 days leave, and wellness initiatives.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make an impact by shaping a new in-house paid media function.
- Qualifications: Experience with Meta and TikTok Ads Manager and performance metrics.
The predicted salary is between 50000 - 60000 € per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We're bringing our paid media in-house — marking a major step-change in how we drive growth — and we're looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this is a hands-on role where you'll take ownership of our Paid Social activity, alongside Display and Programmatic channels. You'll be responsible for building, optimising, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok.
You'll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in-house function. With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you'll ensure campaigns are insight-led. You will improve and align these campaigns to wider team goals.
With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up.
Campaign Management & OptimisationManage Paid Social as a core acquisition channel, driving performance, efficiency and growth. Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360. Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding. Manage pacing and budgets to deliver incremental growth through testing and scaling.
Creative, Testing & ReportingLead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams. Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance. Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions.
Qualifications- Hands-on experience using Meta Ads Manager and TikTok Ads Manager
- Experience building, launching, and optimising Paid Social campaigns independently. Expertise across Meta & TikTok
- Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers
- Experience with Display and Programmatic platforms (DV360 or other DSPs)
- Experience managing budgets and achieving acquisition or revenue targets
- Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer)
- Experience working with analytics tools such as GA4
- Experience running structured testing programmes
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and uncapped commission
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Social and Programmatic) in London employer: Experian
Experian is an exceptional employer that prioritises employee well-being and growth, offering a vibrant work culture that celebrates diversity and innovation. With a strong focus on work/life balance, generous benefits including hybrid working, extensive annual leave, and a commitment to professional development, employees are empowered to thrive in their roles. Located in Dublin, Ireland, Experian provides a unique opportunity to be part of a global leader in data and technology, where your contributions can make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Social and Programmatic) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Experian. A friendly chat can open doors and give you insights that a job description can't.
✨Tip Number 2
Show off your skills! If you've got experience with Meta and TikTok Ads Manager, create a mini portfolio of your best campaigns. This will help you stand out during interviews.
✨Tip Number 3
Prepare for the interview by knowing your numbers! Be ready to discuss your past performance metrics like CPA and ROAS. It shows you're serious about driving results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Experian team.
We think you need these skills to ace Performance Media Manager (Paid Social and Programmatic) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Media Manager role. Highlight your experience with Paid Social, especially on platforms like Meta and TikTok, and show us how you can drive growth and efficiency.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics to demonstrate how you've improved campaign performance or achieved targets in previous roles. Numbers speak louder than words!
Be Insightful:In your application, share examples of how you've used data to inform your decisions. We love candidates who can translate insights into actionable strategies, so let us know how you've done this in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Experian
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with the latest features and best practices for campaign management on these platforms, as you'll need to demonstrate your hands-on experience during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used performance metrics like CPA, CPL, and ROAS in past campaigns. Bring examples of how you've optimised campaigns based on data insights, as this will show your ability to drive performance and efficiency.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with creative, analytics, or brand teams. Highlight how you’ve contributed to structured testing programmes and how that improved campaign outcomes.
✨Prepare Insightful Questions
Have a few thoughtful questions ready about Experian's approach to paid media and how they envision the growth of their in-house function. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.
