At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 55000 - 65000 € per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We're bringing our paid media in-house — marking a major step-change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands-on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth.
You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in-house function. With visibility across the business, you'll have the chance to make your mark, challenge the status quo, and help build something from the ground up.
Campaign Management- Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms.
- Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
- Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
- Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
- Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
- Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
- Experience building, optimising and scaling performance campaigns.
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
- Experience managing App marketing channels (GAC / ASA).
- Experience running structured testing programmes.
- Understanding of performance metrics and how to improve them.
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer).
- Understanding of attribution models and App measurement challenges.
- Commercial and performance optimisation mindset (CPA, ROAS).
Benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Search and App) in London employer: Experian
Experian is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture that celebrates diversity and innovation. With a hybrid working model, competitive compensation, and a comprehensive benefits package, including generous annual leave and wellness initiatives, employees are empowered to thrive both personally and professionally. Joining Experian means being part of a globally recognised team that values collaboration and creativity, making a meaningful impact in the world of data and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Search and App) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in paid search and app marketing, as that's what they'll be looking for.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Experian and ready to make an impact.
We think you need these skills to ace Performance Media Manager (Paid Search and App) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Media Manager role. Highlight your experience with Paid Search and App marketing, and show us how you can drive performance and growth at Experian.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific metrics to demonstrate how you've optimised campaigns in the past. Numbers speak louder than words!
Be Authentic:Let your personality shine through in your application. We value authenticity and want to know what makes you unique. Share your passion for performance marketing and how it aligns with our mission at Experian.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our amazing culture there!
How to prepare for a job interview at Experian
✨Know Your Metrics
Make sure you’re well-versed in key performance metrics like CPA and ROAS. Be ready to discuss how you've used these metrics to optimise campaigns in the past. This shows that you understand the numbers behind performance marketing.
✨Showcase Your Campaign Experience
Prepare specific examples of Paid Search and App campaigns you've managed. Highlight your role in campaign setup, keyword research, and performance optimisation. This will demonstrate your hands-on experience and ability to drive results.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in paid media and any new features on platforms like Google Ads and Microsoft Ads. Being able to discuss recent updates or innovations will show your passion for the industry and your proactive approach.
✨Collaborative Mindset
Experian values collaboration, so be prepared to talk about how you've worked with creative and acquisition teams in the past. Share examples of how you’ve partnered with others to improve asset performance and achieve campaign goals.
