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- Tasks: Lead creative brand strategies and execute impactful campaigns across multiple channels.
- Company: Join Experian, a global leader in data and technology, making a difference worldwide.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous annual leave.
- Why this job: Be at the forefront of creativity and innovation, driving brand growth and engagement.
- Qualifications: Experience in brand management and media strategy, with a passion for consumer insights.
- Other info: Collaborative environment with opportunities for professional development and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Department: Marketing and Communications
Schedule: Full Time
Company Description: Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description: We’re looking for a Brand and Campaigns Marketing Manager who will lead the development and execution of brand and campaign strategies that drive awareness, engagement, and growth. Reporting into the Head of Brand and Campaigns, you will be at the intersection of creativity and performance, work with agencies, media partners and in‑house teams and make big ideas work across multiple channels.
- Creative Development: You will develop new and compelling ways to sell the Experian brand to consumers. Utilise a mix of agency and in‑house resource and manage relationships to produce effective messaging that could be used across all and any channel where our target audience might be. Drive innovation in creative and media approaches to keep Experian ahead of the curve.
- Media Strategy and Planning: You will use a mix of traditional and innovative routes to get the Experian message in front of the consumer wherever it will be most effective. Develop the media plan with our media agency, the media owner, or even a content creator.
- Performance & Measurement: Define KPIs and measurement frameworks for all brand and campaign activity. Monitor performance, improve in‑flight campaigns, and deliver actionable insights to stakeholders.
- Cross‑Functional Collaboration: Partner with Product Marketing to develop go‑to‑market (GTM) plans for new product launches. Work with the Insight and product teams to understand what makes our target audience tick and uncover compelling proof points to inform creative and messaging. Ensure all brand and campaign activity is integrated across touchpoints including digital, CRM, social, and offline channels.
Qualifications: Proven track record in brand and campaign management within consumer‑facing businesses. Hands‑on experience managing creative and media agencies. Strong knowledge of video channels (TV, YouTube, BVOD, social), audio (radio, podcasts), outdoor, and media partnerships. Strategic outlook with the ability to translate insights into impactful campaigns. Strong understanding of media planning principles and performance optimisation. Data‑driven with experience in campaign measurement and reporting and knowledge of brand tracking, econometrics, or marketing effectiveness frameworks. Familiarity with digital marketing tools, analytics platforms, and new media trends. Experience in financial services or a regulated industry.
Additional Information: Benefits package includes: Hybrid working - 2 days in the office. Great compensation package and discretionary bonus plan. Core benefits include pension, Bupa healthcare, ShareSave scheme and more! 25 days annual leave with 8.
Brand and Campaign Manager in London employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Campaign Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a creative role like Brand and Campaign Manager, where visuals and past campaigns can speak volumes.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence and knowledge go a long way!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Experian.
We think you need these skills to ace Brand and Campaign Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand and Campaign Manager role. Highlight your experience in brand management and campaign execution, and don’t forget to sprinkle in some of those key skills mentioned in the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your background makes you the perfect fit. Be creative and show us your personality!
Showcase Your Achievements: When detailing your past experiences, focus on your achievements. Use numbers and metrics where possible to demonstrate how you’ve driven awareness and engagement in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Experian
✨Know the Brand Inside Out
Before your interview, dive deep into Experian's brand values, recent campaigns, and overall market presence. Understanding their mission and how they position themselves in the industry will help you articulate how your skills align with their goals.
✨Showcase Your Creative Process
Be prepared to discuss your creative development process. Share specific examples of past campaigns you've managed, focusing on how you drove innovation and collaboration with agencies. This will demonstrate your hands-on experience and strategic outlook.
✨Master Media Strategy
Brush up on media planning principles and be ready to discuss how you would approach developing a media strategy for Experian. Highlight your knowledge of various channels, especially video and audio, and how you can leverage them to reach target audiences effectively.
✨Data-Driven Insights Matter
Since the role requires a strong understanding of campaign measurement, come equipped with examples of how you've used data to optimise campaigns. Discuss specific KPIs you've defined and how you've translated insights into actionable strategies that improved performance.
