At a Glance
- Tasks: Lead and optimise paid media campaigns for search and app growth.
- Company: Join Experian, a leader in performance marketing transformation.
- Benefits: Enjoy hybrid working, healthcare, and a competitive salary.
- Other info: Dynamic role with opportunities for professional growth.
- Why this job: Make a real impact by driving performance and achieving KPIs.
- Qualifications: Experience in scaling campaigns and proficiency in Google and Microsoft Ads.
The predicted salary is between 50000 - 65000 € per year.
Experian is looking for a Paid Performance Marketing Manager to lead the in-house paid media transformation. The role includes managing and improving Paid Search and App campaigns and monitoring performance to achieve KPIs.
The ideal candidate will have experience in scaling performance campaigns, proficiency in Google and Microsoft Ads, and a commercial mindset focused on CPA and ROAS.
This position offers hybrid working with core benefits including healthcare and a competitive compensation package.
Hybrid Paid Media Lead — Search & App Growth employer: Experian
Experian is an excellent employer that fosters a dynamic work culture, offering hybrid working arrangements that promote work-life balance. With a strong focus on employee growth and development, team members benefit from comprehensive healthcare and a competitive compensation package, making it an ideal place for those looking to thrive in the fast-paced world of performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Paid Media Lead — Search & App Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Experian or similar companies. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your success with Paid Search and App campaigns. This will give you an edge and demonstrate your ability to hit those KPIs.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google and Microsoft Ads. Be ready to discuss specific strategies you've used to scale performance campaigns and how you’ve optimised CPA and ROAS.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Hybrid Paid Media Lead — Search & App Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Hybrid Paid Media Lead. Highlight your experience with Paid Search and App campaigns, and don’t forget to showcase your achievements in scaling performance campaigns.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention your proficiency in Google and Microsoft Ads and how your commercial mindset aligns with the KPIs we’re aiming for.
Showcase Your Results:When detailing your past experiences, focus on the results you’ve achieved. Use metrics to demonstrate your success in managing CPA and ROAS, as this will resonate well with us at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Experian
✨Know Your Numbers
Make sure you’re familiar with key performance indicators (KPIs) like CPA and ROAS. Be ready to discuss how you've successfully scaled performance campaigns in the past, using specific examples and data to back up your claims.
✨Master the Platforms
Since the role requires proficiency in Google and Microsoft Ads, brush up on the latest features and best practices for both platforms. We recommend preparing a few insights or strategies that you’ve implemented before, as this will show your expertise and readiness to hit the ground running.
✨Showcase Your Commercial Mindset
Demonstrate your understanding of how paid media fits into the broader business strategy. Think about how your work can directly impact revenue and growth, and be prepared to share examples of how you’ve aligned marketing efforts with business goals.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about Experian’s current paid media strategies and future goals. This not only shows your interest in the role but also helps you assess if the company is the right fit for you.
