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- Tasks: Lead performance marketing strategies across paid channels and SEO to drive growth.
- Company: Join Experian, a global leader in data and technology, transforming lives and businesses.
- Benefits: Enjoy hybrid working, great pay, uncapped commission, and 25 days annual leave plus bank holidays.
- Why this job: Be part of a dynamic team driving brand perception and long-term growth in an innovative environment.
- Qualifications: Extensive experience in performance marketing with strong strategic expertise required.
- Other info: Experian values diversity and offers a supportive culture focused on work/life balance and personal development.
The predicted salary is between 48000 - 72000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We are looking for an experienced Head of Performance Marketing on a 6 month fixed term basis to drive our growth programs using our core performance channels across Paid Search, SEO, Display and Affiliate Partnerships within our Consumer Services function. Reporting directly to the Chief Marketing Officer (CMO), you will drive performance through paid channels and SEO to align with the overarching marketing strategy and acquisition goals whilst leading a team of 4-5 performance marketers and analysts.
We are at an important moment for the business to step change how consumers perceive our brand to drive our long-term growth goals. We are looking for someone who can manage immediate initiatives which deliver against sales targets across subscription and Marketplace products (e.g. Loans, Credit Cards) during this period of change.
We are looking for a marketing leader who balances effectiveness and efficiencies to deliver an optimised plan and deliver high results.
Responsibilities- Own and Scale the Performance Marketing Strategy
- Channel Ownership: Core Performance Channels driving short-term response
- Conversion & Funnel Optimisation
- Performance Analytics & Forecasting
- Team and Agency Management
- Extensive experience delivering customer growth through performance marketing channels.
- Own multi-million pound media budget to deliver effective and efficient results.
- Experience of successful acquisitions and integrations.
- Strong marketing and strategic expertise.
- Deep understanding of market trends, consumer behaviour, and brand positioning.
Benefits package includes:
- Hybrid working
- Great compensation package and uncapped commission
- Core benefits include pension, Bupa healthcare, sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Head of Performance Marketing - 6 months FTC employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing - 6 months FTC
✨Tip Number 1
Familiarise yourself with Experian's core performance channels, such as Paid Search, SEO, and Display. Understanding how these channels work together will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Showcase your experience in managing multi-million pound media budgets. Be prepared to discuss specific campaigns where you achieved significant results, as this will highlight your ability to drive growth effectively.
✨Tip Number 3
Research current market trends and consumer behaviour related to financial services. Being knowledgeable about the industry will allow you to speak confidently about how you can align marketing strategies with business goals.
✨Tip Number 4
Network with professionals in the marketing field, especially those who have experience in performance marketing. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Head of Performance Marketing - 6 months FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in performance marketing channels. Focus on specific achievements related to customer growth, media budget management, and team leadership that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of Experian's mission and how your skills can contribute to their growth programs. Mention your strategic expertise and any relevant successes in similar roles.
Showcase Relevant Skills: Emphasise your knowledge of core performance channels such as Paid Search, SEO, and Display. Provide examples of how you've optimised conversion rates and managed performance analytics in previous positions.
Highlight Cultural Fit: Experian values diversity and a people-first approach. In your application, mention how you align with their culture and values, particularly around DEI, collaboration, and work/life balance.
How to prepare for a job interview at Experian
✨Understand Experian's Core Values
Before your interview, take some time to research Experian's mission and values. Understanding their focus on innovation, diversity, and customer service will help you align your answers with what they value most in a candidate.
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your previous experience with performance marketing channels such as Paid Search, SEO, and Display. Highlight specific campaigns you've led, the results achieved, and how you managed budgets effectively.
✨Prepare for Team Management Questions
As you'll be leading a team of performance marketers and analysts, expect questions about your leadership style. Share examples of how you've motivated teams, handled conflicts, and fostered collaboration to achieve marketing goals.
✨Demonstrate Analytical Skills
Since the role involves performance analytics and forecasting, be ready to discuss how you use data to drive decisions. Prepare to explain your approach to conversion optimisation and how you've used analytics to improve campaign performance.
