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- Tasks: Lead global marketing strategies for identity and fraud solutions.
- Company: Join Experian, a global leader in data and technology, transforming industries worldwide.
- Benefits: Enjoy hybrid work, competitive pay, 25 days leave, and health perks.
- Why this job: Be part of an innovative team making a real impact in financial security.
- Qualifications: Experience in product marketing, especially in Identity, Fraud, or FinTech required.
- Other info: Diversity and inclusion are core values; everyone is welcome at Experian.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
Job Description
As the Global Product Marketing Manager, you will be part of the Experian Technology, Software Solutions, and Innovation (TSSI) Portfolio Marketing team, and you will improve TSSI business growth and manage the global identity and fraud portfolio. You will understand our markets and buyer personas, and design and accomplish successful go-to-market strategies.
Responsibilities:
- Develop an understanding of our products, market segments, competition, and buyers by using insights from internal and external sources to create value propositions, positioning, and messaging that resonates with buyers.
- Collaborate with global and regional teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
- Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs, that is fit for purpose for use by global and regional teams.
- Support Identity and Fraud partnership marketing programmes.
- Partner with Finance, Product, and Strategy teams to ensure processes are in place to capture and communicate the market response to our solutions, including leading indicators such as win/loss analysis, pipeline, and revenue growth, competitive activities.
- Help develop a range of global product marketing programmes.
Qualifications
- Experience in product or strategic marketing with Industry experience in Identity and Fraud, Fraud Analytics, FinCrime, or FinTech.
- Experience creating propositions, positioning, and messaging that resonates with buyers.
- Knowledge of the business-to-business market for data analytics, software, and cloud/SaaS solutions across markets and regions.
- Engage at executive levels to influence the development of product and commercial strategies.
- Travel internationally up to 15% of the time.
Additional Information
Benefits package includes:
- Hybrid working
- Great compensation package
- Core benefits include pension, bupa healthcare, sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Global Product Marketing Manager - Identity & Fraud employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Product Marketing Manager - Identity & Fraud
✨Tip Number 1
Familiarize yourself with the latest trends in identity and fraud management. Understanding the current landscape will help you speak confidently about the challenges and opportunities in the market during your conversations with the hiring team.
✨Tip Number 2
Network with professionals in the FinTech and fraud analytics sectors. Engaging with industry experts can provide you with valuable insights and connections that may give you an edge in the interview process.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your experience in creating value propositions and messaging that resonates with buyers will demonstrate your fit for the role.
✨Tip Number 4
Research Experian's products and services thoroughly. Being able to articulate how your skills and experiences align with their offerings will show your genuine interest in the company and the position.
We think you need these skills to ace Global Product Marketing Manager - Identity & Fraud
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Global Product Marketing Manager position. Tailor your application to highlight relevant experience in product or strategic marketing, especially in Identity and Fraud.
Craft a Compelling CV: Your CV should clearly showcase your experience in creating value propositions, positioning, and messaging that resonates with buyers. Include specific examples of your work in fraud analytics or FinTech to demonstrate your expertise.
Write a Strong Cover Letter: In your cover letter, express your passion for data and technology, and how your background aligns with Experian's mission. Highlight your ability to collaborate with global teams and your experience in developing go-to-market strategies.
Highlight Relevant Skills: Make sure to emphasize skills that are crucial for the role, such as market analysis, competitive activities, and the ability to engage at executive levels. This will show that you are well-prepared to contribute to Experian's growth.
How to prepare for a job interview at Experian
✨Understand the Market Landscape
Before your interview, make sure to research Experian's position in the identity and fraud market. Familiarize yourself with their products, competitors, and recent trends in fraud analytics and FinTech. This knowledge will help you demonstrate your understanding of the industry and how you can contribute to their growth.
✨Showcase Your Strategic Marketing Experience
Be prepared to discuss your previous experience in product or strategic marketing, especially in areas related to identity and fraud. Highlight specific examples where you've successfully developed value propositions or go-to-market strategies that resonated with buyers.
✨Prepare for Executive-Level Engagement
Since the role involves engaging at executive levels, practice articulating your ideas clearly and confidently. Think about how you can influence product and commercial strategies and be ready to share your thoughts on how to approach high-level discussions.
✨Emphasize Collaboration Skills
Experian values collaboration across global and regional teams. Be ready to provide examples of how you've worked effectively with cross-functional teams in the past, particularly in developing marketing content or strategies. This will show that you can thrive in a team-oriented environment.
