At a Glance
- Tasks: Create engaging CRM campaigns that help customers improve their financial wellbeing.
- Company: Join Experian, a global leader in data and technology with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous annual leave.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Make a real difference by delivering personalised communications to support customers.
- Qualifications: Experience in CRM and campaign management, plus strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data.
Why this role is important to us
Our Customer Engagement team plays an important role in helping customers understand and improve their financial wellbeing. As a CRM Executive, you'll help bring this to life by delivering personalised communications that show customers how Experian is on their side.
Work That Matters – What You'll Be Doing
- Create customer‑centric CRM campaigns using insight, data and analysis
- Develop messaging and creative across multiple customer journeys and channels
- Manage campaigns end‑to‑end, from planning and execution through to reporting and optimisation
- Manage day‑to‑day CRM activity focused on engaging and retaining existing customers
- Collaborate with agencies and our teams to ensure campaigns meet brand, content and compliance standards
Qualifications
- Experience in CRM and campaign management, including building creative, messaging and segmentation
- Hands‑on experience using CRM platforms such as Oracle, Salesforce, ExactTarget or Marketing Suite
- Experience working across direct channels including Email, SMS, Push Notifications and Direct Mail
More About You
- Customer‑focused and with experience creating relevant, engaging experiences
- Work with complex data and turn insight into action
- Organised and comfortable managing multiple priorities at pace
- A collaborator who enjoys working across cross‑functional teams
- An excellent communicator, adapting style for different audiences
Benefits package includes
- Hybrid working – 40% office based
- Great compensation package and discretionary bonus plan
- Core benefits include pension, Bupa healthcare, share‑save scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Equal Opportunity & Inclusion Statement
Experian is proud to be an Equal Opportunity and affirmative action employer. Innovation is an important part of Experian's DNA and practice, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Customer Marketing Executive employer: Experian
Experian is an exceptional employer that fosters a dynamic work culture in Nottingham, where innovation meets collaboration. With a strong emphasis on employee growth and development, you will have access to cutting-edge resources and a hybrid working model that promotes work-life balance. Join us to be part of a forward-thinking team that values your contributions and offers excellent benefits, making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals, especially around customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Customer Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Marketing Executive. Highlight your CRM experience and any campaigns you've managed that align with what Experian is looking for. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer engagement and how your skills can help improve financial wellbeing. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills:Since this role involves working with data, make sure to mention any hands-on experience you have with CRM platforms like Salesforce or Oracle. We’re keen to see how you turn insights into actionable campaigns that resonate with customers.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Experian
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Oracle or Salesforce. Brush up on how to create campaigns and manage customer journeys, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Customer-Centric Mindset
Prepare examples of how you've created engaging customer experiences in previous roles. Think about specific campaigns you've worked on and how they improved customer engagement or retention. This will demonstrate your understanding of the importance of customer focus in marketing.
✨Be Ready to Discuss Data Insights
Since the role involves working with complex data, be prepared to discuss how you've turned insights into actionable strategies. Bring examples of how data analysis has influenced your campaign decisions in the past, as this will highlight your analytical skills.
✨Collaboration is Key
Experian values teamwork, so think of instances where you’ve successfully collaborated with cross-functional teams. Be ready to share how you’ve worked with others to achieve common goals, as this will show that you can thrive in a collaborative environment.
