At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an award-winning culture that values diversity and innovation.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 63000 - 77000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data.
We're bringing our paid media in‑house — marking a major step‑change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands‑on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth. This role will help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in‑house function.
Campaign Management
- Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms.
- Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
Performance Optimisation
- Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
Creative & Testing
- Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
Reporting & Data
- Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
Learning & Innovation
- Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
Experience
- Building, optimising and scaling performance campaigns.
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
- Experience managing App marketing channels (GAC / ASA).
- Experience running structured testing programmes.
- Understanding of performance metrics and how to improve them.
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer).
- Understanding of attribution models and App measurement challenges.
- Commercial and performance optimisation mindset (CPA, ROAS).
Benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award‑winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Senior Performance Media Executive (Paid Search and App) in City of Westminster employer: Experian
Experian is an exceptional employer that fosters a dynamic work culture in Nottingham, where innovation meets collaboration. With a strong emphasis on employee growth and development, you will have access to cutting-edge resources and a hybrid working model that promotes work-life balance. Join us to be part of a forward-thinking team that values your contributions and offers excellent benefits, making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Executive (Paid Search and App) in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Media Executive (Paid Search and App) in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
