At a Glance
- Tasks: Shape product narratives and support marketing strategies using data and AI tools.
- Company: Join Experian, a global leader in data and technology with a diverse workforce.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Be part of a dynamic team that values diversity and creativity.
- Why this job: Kickstart your career in product marketing and make a real impact on customer experiences.
- Qualifications: Experience in product marketing and a passion for learning and innovation.
The predicted salary is between 35000 - 45000 £ per year.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Position Details
- Department: Marketing and Communications
- Schedule: Full Time
Job Description
We’re looking for a Product Marketing Executive to sit at the heart of our product and marketing teams in Experian Consumer Services. This is not a traditional downstream role - you’ll be embedded in the product development process from day one, helping shape what we build, how we position it, and how we bring it to life for customers. You’ll play a key role in turning product features into compelling customer narratives, using insight, storytelling, and AI-driven tools to scale impact. This is a great opportunity for someone early in their career who wants to develop into a strategic product marketer.
What you’ll contribute to:
- Proposition & positioning development: support the development of target customer segment and value propositions
- Help translate product features into clear, benefit-led messaging guides
- Assist in refining how new products fit within the wider product and brand ecosystem
- Own the claims building and testing process end-to-end
- Build a strong understanding of customer needs, behaviours, and motivations
- Help synthesise insights into clear, actionable outputs for product and marketing teams.
- Share customer insight and competitive intelligence across the organisation to improve decision‑making
- Support the delivery of go‑to‑market plans for new features, products, and updates
- Help ensure messaging is clear and consistent across the customer journey
- Contribute to launch activities, campaign briefs, and internal alignment.
- Track performance and support optimisation based on data and feedback
- Develop clear, engaging narratives that bring product value to life for customers
- Write and refine messaging for different audiences and channels
- Help simplify complex ideas into accessible, compelling communication
AI & ways of working
- Use AI tools to support research, and Go‑to‑market efficiency
- Experiment with new tools and approaches to improve speed and quality of output.
- Contribute to evolving how product marketing uses AI across the team
Qualifications
- Product marketing experience in a consumer‑led organisation
- Experience creating clear and compelling messaging on products and features
- Sense of curiosity and interest in learning new skills
- Interest in experimenting with AI tools
- Any fintech experience is desirable
Benefits
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Equal Opportunity Statement
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product Marketing Executive - Consumer in City of Westminster employer: Experian
Experian is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to be at the forefront of product marketing within a global data and technology leader. With a strong emphasis on professional growth, innovative practices, and a comprehensive benefits package including hybrid working, generous leave, and health support, Experian empowers its team members to thrive while making a meaningful impact across various industries. Located in Dublin, Ireland, this role provides a unique opportunity to engage with cutting-edge AI tools and contribute to shaping customer narratives in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive - Consumer in City of Westminster
✨Tip Number 1
Get to know the company inside out! Research Experian's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. Use the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences effectively.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Product Marketing Executive - Consumer in City of Westminster
Some tips for your application 🫡
Show Your Passion for Product Marketing:When you're writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about shaping customer narratives and using insights to drive impact. Make sure to highlight any relevant experiences that showcase your passion.
Tailor Your Messaging:Just like we do with our products, tailor your application to fit the role! Use the job description as a guide to emphasise your skills in creating compelling messaging and understanding customer needs. This will show us that you’re not just sending a generic application.
Be Clear and Concise:We love clear communication, so make sure your application is easy to read and straight to the point. Avoid jargon and complex language; instead, focus on delivering your key messages in a way that’s engaging and accessible. Remember, simplicity is key!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do at Experian.
How to prepare for a job interview at Experian
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's products and services. Understand how they fit into the market and what makes them unique. This will help you articulate how your skills can contribute to their product marketing efforts.
✨Craft Compelling Narratives
Since storytelling is key in this role, prepare examples of how you've turned complex ideas into engaging narratives. Think about how you can showcase your ability to simplify product features into clear, benefit-led messaging that resonates with customers.
✨Showcase Your Curiosity
Demonstrate your eagerness to learn and experiment, especially with AI tools. Share any relevant experiences where you've used technology to enhance marketing strategies or improve efficiency. This will show that you're not just a marketer but a forward-thinking one.
✨Understand Customer Insights
Be ready to discuss how you gather and interpret customer insights. Prepare to share examples of how you've used data to inform marketing decisions or product positioning. This will highlight your analytical skills and your ability to connect with target audiences.
