At a Glance
- Tasks: Manage and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of a diverse team that values innovation and growth.
- Why this job: Take ownership of innovative campaigns and make a real impact.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 50000 - 60000 € per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data.
We're bringing our paid media in-house — marking a major step-change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands-on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth. You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in-house function.
Campaign Management
- Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms.
- Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
Performance Optimisation
- Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
Creative & Testing
- Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
Reporting & Data
- Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
Learning & Innovation
- Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
Qualifications
- Experience building, optimising and scaling performance campaigns.
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
- Experience managing App marketing channels (GAC / ASA).
- Experience running structured testing programmes.
- Understanding of performance metrics and how to improve them.
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer).
- Understanding of attribution models and App measurement challenges.
- Commercial and performance optimisation mindset (CPA, ROAS).
Benefits
- Hybrid working - 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Search and App) in City of Westminster employer: Experian
Experian is an exceptional employer that champions innovation and diversity, offering a dynamic work culture where employees can thrive. With a hybrid working model, competitive compensation, and a robust benefits package including generous annual leave and healthcare options, team members are empowered to grow both personally and professionally. As a leader in data and technology, Experian provides unique opportunities for employees to make a significant impact on the company's growth while working in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Search and App) in City of Westminster
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Experian. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or examples of successful campaigns, bring them along to interviews. We want to see how you’ve driven performance and what you can bring to the table.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research Experian’s recent projects and think about how your experience with Paid Search and App marketing can contribute to their goals. We love candidates who are genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and being part of the transformation in paid media.
We think you need these skills to ace Performance Media Manager (Paid Search and App) in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media Manager role. Highlight your experience with Paid Search and App marketing, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive performance.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with our goals at Experian. Be sure to mention specific campaigns or projects you've worked on that relate to the job.
Showcase Your Analytical Skills:Since this role involves performance optimisation, make sure to highlight your analytical skills in your application. Talk about how you've used data to inform decisions and improve campaign performance in the past.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status directly!
How to prepare for a job interview at Experian
✨Know Your Numbers
As a Performance Media Manager, you'll need to be comfortable with metrics like CPA and ROAS. Brush up on your performance metrics and be ready to discuss how you've used them to optimise campaigns in the past. Bring specific examples of how your strategies have led to measurable improvements.
✨Showcase Your Campaign Success
Prepare to talk about your experience managing Paid Search and App campaigns. Highlight any successful campaigns you've run, focusing on the strategies you implemented and the results achieved. Use data to back up your claims and demonstrate your impact on growth.
✨Stay Ahead of Trends
The digital marketing landscape is always changing, so show that you're on top of the latest trends and platform updates. Be ready to discuss any new campaign types or bid strategies you've tested recently, and how they could apply to Experian's goals.
✨Collaborative Mindset
This role involves working closely with creative and acquisition teams. Prepare to discuss how you've collaborated in the past to improve asset performance. Share examples of how teamwork has led to successful outcomes, and express your enthusiasm for building something from the ground up at Experian.
