At a Glance
- Tasks: Own and deliver optimisation strategies while enhancing customer experiences through data-driven insights.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and inclusion.
- Why this job: Make a real impact by improving product performance and customer journeys.
- Qualifications: Experience in CRO, personalisation, and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
- Department: Marketing and Communications
- Schedule: Full Time
- Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more.
Experian invests in people and new advanced technologies to unlock the power of data.
We have an amazing team of 25,200 people in 32 countries.
Job Description
We're looking for an experienced Optimisation Manager to join our Consumer Services function to own and deliver the optimisation strategy and testing roadmap.
You will be focused on improving the current commercial performance of the product (through cross-sell and upsell), as well as experimenting with new product ideas and testing the impact of new feature releases.
Responsibilities
- Optimization strategy: own and deliver the optimisation strategy and testing roadmap.
Take accountability of the full testing lifecycle, from defining test ideas and hypotheses, through to test analysis and conclusion reporting.
- Targeting and personalisation: own the enhancement and delivery of our personalisation capabilities and testing roadmap, consistently looking for ways to deliver relevant and timely experiences to our customers.
Champion personalisation best practices and continuously unlock new areas of opportunity.
- Product performance: rigorously monitor conversion rate performance across all commercial journeys.
Provide regular updates and analysis on the performance of key journeys in weekly trading meetings with senior stakeholders.
Use heatmapping tools and session replay findings to analyse customer behaviour.
- Testing and experimentation: Lead end-to-end optimisation and feature testing, managing technical delivery through agile processes while analysing performance, customer engagement, revenue impact, risks, and commercial opportunities to drive data-led product and business decisions.
- Customer journey mapping: lead quarterly customer journey mapping sessions with Product and Marketing to deep-dive into user behaviour – understanding customer pain points and areas for improvement.
Translate these insights into creative solutions that champion the customer and enhance their online user experience.
Qualifications
- Experience in a CRO/Optimisation/Personalisation/E-commerce role with experience in using CRO tools and platforms.
- Experience in running targeted and personalised testing.
- Proven experience of improving conversion rates and testing feature releases.
- Highly numerate and data driven.
- Flexibility to work in a cross-functional environment with multiple priorities to manage.
- Capable of managing multiple projects and prioritising appropriately.
- Experience of working with analytics tools and session replay tools.
Benefits
Benefits package includes
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours.
Experian's people first, inclusive and purpose driven culture is multi award‑winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few.
Check out Experian Life on social or explore our Careers Site to understand why.
Experian is also proud to be an Equal Opportunity and affirmative action employer.
If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
- Grade: D/EB8
- #LI-hybrid
- Experian Careers - Creating a better tomorrow together
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Optimisation Manager in City of Westminster employer: Experian
Experian is an exceptional employer that fosters a dynamic work culture in Nottingham, where innovation meets collaboration. With a strong emphasis on employee growth and development, you will have access to cutting-edge resources and a hybrid working model that promotes work-life balance. Join us to be part of a forward-thinking team that values your contributions and offers excellent benefits, making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Optimisation Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
