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For Companies At a Glance
- Tasks: Lead creative brand strategies and execute impactful campaigns across multiple channels.
- Company: Join Experian, a global leader in data and technology, making a difference worldwide.
- Benefits: Enjoy hybrid working, competitive pay, generous leave, and great health benefits.
- Why this job: Be at the forefront of creativity and performance, driving brand awareness and growth.
- Qualifications: Experience in brand management and media strategy, with a passion for innovation.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Job Description
We’re looking for a Brand and Campaigns Marketing Manager who will lead the development and execution of brand and campaign strategies that drive awareness, engagement, and growth. Reporting into the Head of Brand and Campaigns, you will be at the intersection of creativity and performance, work with agencies, media partners and in‑house teams and make big ideas work across multiple channels.
Responsibilities
- Creative Development: You will develop new and compelling ways to sell the Experian brand to consumers. Utilise a mix of agency and in‑house resources and manage relationships to produce effective messaging that could be used across all channels where our target audience might be. Drive innovation in creative and media approaches to keep Experian ahead of the curve.
- Media Strategy and Planning: You will use a mix of traditional and innovative routes to get the Experian message in front of the consumer wherever it will be most effective. Develop the media plan with our media agency, the media owner, or even a content creator.
- Performance & Measurement: Define KPIs and measurement frameworks for all brand and campaign activity. Monitor performance, improve in‑flight campaigns, and deliver actionable insights to stakeholders.
- Cross‑Functional Collaboration: Partner with Product Marketing to develop go‑to‑market (GTM) plans for new product launches. Work with the Insight and product teams to understand what makes our target audience tick and uncover compelling proof points to inform creative and messaging. Ensure all brand and campaign activity is integrated across touchpoints including digital, CRM, social, and offline channels.
Qualifications
- Proven track record in brand and campaign management within consumer‑facing businesses.
- Hands‑on experience managing creative and media agencies.
- Strong knowledge of video channels (TV, YouTube, BVOD, social), audio (radio, podcasts), outdoor, and media partnerships.
- Strategic outlook with the ability to translate insights into impactful campaigns.
- Strong understanding of media planning principles and performance optimisation.
- Data‑driven with experience in campaign measurement and reporting, and knowledge of brand tracking, econometrics, or marketing effectiveness frameworks.
- Familiarity with digital marketing tools, analytics platforms, and new media trends.
- Experience in financial services or a regulated industry.
Benefits
- Hybrid working – 2 days in the office
- Great compensation package and discretionary bonus plan
- Core benefits include pension, Bupa healthcare, Sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Aff…
Brand and Campaign Manager employer: Experian
Contact Detail:
Experian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas on how you would approach brand campaigns for Experian. This will demonstrate your passion and understanding of their needs.
✨Tip Number 3
Be data-driven! Familiarise yourself with the latest trends in media planning and campaign measurement. Bring examples of how you've used data to optimise campaigns in the past to the table during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Experian team.
We think you need these skills to ace Brand and Campaign Manager
Some tips for your application 🫡
Show Your Creative Side: When applying for the Brand and Campaign Manager role, let your creativity shine through! Share examples of past campaigns you've worked on and how you brought innovative ideas to life. We love seeing how you think outside the box!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in brand management and media strategy. Use keywords from the job description to show us you understand what we're looking for. It helps us see how you fit into our team!
Quantify Your Achievements: Don't just tell us what you've done; show us the impact! Include metrics and KPIs from your previous roles that demonstrate your success in driving engagement and growth. Numbers speak volumes, and we want to see yours!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you're keen on joining our team at Experian!
How to prepare for a job interview at Experian
✨Know the Brand Inside Out
Before your interview, dive deep into Experian's brand values and recent campaigns. Familiarise yourself with their unique selling points and how they position themselves in the market. This will not only show your enthusiasm but also help you align your ideas with their vision.
✨Showcase Your Creative Flair
Prepare to discuss your previous campaigns and the creative processes behind them. Bring examples of how you've driven innovation in your past roles. Be ready to brainstorm new ideas on the spot; this role is all about creativity, so let your imagination shine!
✨Understand Media Strategies
Brush up on various media channels and how they can be leveraged for brand awareness. Be prepared to discuss how you would approach media planning for Experian, including traditional and digital strategies. Showing that you can think strategically about media will set you apart.
✨Data-Driven Decision Making
Since this role requires a strong understanding of performance measurement, come equipped with examples of how you've used data to inform your campaigns. Discuss specific KPIs you've defined and how you've adjusted campaigns based on performance insights. This will demonstrate your analytical skills and commitment to results.
