At a Glance
- Tasks: Lead product marketing strategies and drive customer adoption for innovative consumer propositions.
- Company: Join Experian, a global leader in data and technology, shaping opportunities worldwide.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by guiding product development with customer insights and market understanding.
- Qualifications: Experience in product marketing and strong collaboration skills are essential.
The predicted salary is between 55000 - 65000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data.
We're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact. Instead, you'll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption.
What you will own:
- Proposition & positioning leadership
- Own the definition of target customer segments, primary use cases, and value propositions for your product area
- Define and evolve the products differentiating attributes and ensure they strengthen the wider product and brand ecosystem
- Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
- Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption
- Go-to-market & adoption
- Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation
- Product Marketing Best Practice
- Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
Qualifications
- Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
- Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
- Deep understanding of customer insight, experimentation, and data-informed decision making
- Ability to distil complex concepts into clear, compelling narratives
- Strong collaboration and stakeholder management skills in matrixed environments
- Comfortable operating with autonomy, ambiguity, and accountability
Additional Information
- Benefits package includes: Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
- If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
- Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels.
Senior Product Manager (Data/Marketing) employer: Experian Ltd
Experian is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. With a commitment to investing in advanced technologies and a diverse range of markets, employees can expect meaningful opportunities to make an impact while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Data/Marketing)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Experian Ltd!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Experian Ltd would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Experian Ltd through your school's career services!
We think you need these skills to ace Senior Product Manager (Data/Marketing)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager (Data/Marketing), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager (Data/Marketing) position at Experian Ltd. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Experian Ltd
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
